Zozimus, New England's hottest full-service agency, is looking for a Paid Media Lead to join our award-winning Performance Marketing team. Reporting to the Vice President of Paid Media, this position acts as the leader on individual client accounts, ensuring clients are achieving and exceeding performance goals and holding vendors, partners, reports, etc. accountable to achieving client results.
The ideal candidate will have strong analytical skills and a deep understanding of Search Marketing (PPC, Paid Social and Programmatic). You will implement innovative paid strategies for clients, establish and update best practices and own day to day management of client accounts.
ESSENTIAL JOB FUNCTIONS:
- Developing organic and paid strategies and media plans to achieve client goals
- Managing ongoing optimization efforts, including supervising daily management of IOs and campaign budgets, on-site conversion actions, bid management and keyword strategies
- Performing ongoing keyword research and discovery, expansion, and optimization
- Researching and implementing search engine optimization recommendations on the website
- Overseeing tracking and reporting on campaign results and performing ad hoc data analysis
PREFERRED EDUCATION, EXPERIENCE, AND SKILLS:
- Mastery of paid search, organic search, paid social and programmatic display
- Comfort with quantitative and qualitative analysis
- Strong written and verbal communication skills
- Comfort with a dynamic environment
- A growth mindset and the ability to self-motivate and self-educate
- A desire to pioneer new techniques and bring ideas to the team
QUALIFICATIONS:
- Deep knowledge of performance media practices, particularly paid search and/or paid social
- Advanced in search marketing applications, tools, web analytics and management software
- Ability to identify trends and determine key findings through data analysis
- Strong reporting and analysis skills
- Proficient in Excel and Google Sheets
- Superb communication, analytical, organizational skills
- 4+ years of paid search and/or paid social experience