Lifetime Brands is searching for a Digital Paid Media Specialist who will be responsible for supporting the paid media efforts across Lifetime Brands' DTC divisions. The Digital Paid Media Specialist will serve as the multi-channel paid partner, interfacing with the divisions and DTC team to support campaigns promotions, and paid media optimizations. You will work with a collaborative team to be an extension of the DTC brands, representing their business and consumers while partnering with the DTC team to develop strategic paid media initiatives.
What you'll doCreative Updates:
- Manage and coordinate the implementation of creative updates across our paid media channels.
- Collaborate with internal teams to ensure timely execution of creative changes.
- Conduct thorough quality checks to maintain brand consistency and optimize performance.
- Familiarity with managing creative updates and optimization techniques for digital advertising.
Tactical Optimization Updates:
- Monitor campaign performance regularly and identify areas for improvement.
- Execute tactical optimization updates, such as bid adjustments, ad targeting modifications, and keyword optimizations.
- Analyze data and metrics to make data-driven decisions and maximize campaign effectiveness.
Promotional Calendars:
- Develop and maintain promotional calendars aligned with marketing objectives and business goals.
- Coordinate with cross-functional teams to ensure smooth execution of promotional campaigns.
- Monitor campaign performance during promotional periods and make necessary adjustments to optimize results.
New Media Trends:
- Stay up-to-date with the latest trends and advancements in the paid media industry.
- Research and evaluate emerging platforms, ad formats, and technologies to identify opportunities for innovation.
- Share insights and recommendations with the team to enhance overall paid media strategies.
What you'll need:
- Proficiency in using advertising platforms and tools to execute and monitor campaigns effectively.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Current understanding of the latest trends and technologies in digital marketing.
- Demonstrated ability to adapt to changing priorities, trends, and technologies in the paid media landscape.
- Previous digital agency experience is a plus.
Education / Position Requirements:
- Bachelor's degree in marketing or equivalent certifications(s).
- 2 + years of experience managing Paid Search, Display and/or Social Ad campaigns
- Excellent communication skills, both verbal and written, to effectively collaborate with internal teams, external partners, and stakeholders.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Location: Remote
Salary Range: $50,000 - $60,000
About Lifetime Brands
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes:
- All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans
- Flexible Spending Accounts for Health and Dependent Care
- Short-Term Disability Long-Term Disability
- Company Paid Basic Life and Accidental Death Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment
- Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions
- 10 Company Paid Holidays
- Employee Product Discounts
- Tuition Assistance
- Employee Assistance Program
- Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives
- Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
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