Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don't meet every single requirement!

Job Description:
We are looking for a proactive, energetic, and skilled lead to join our growing US Customer Data Enablement team under Strategic Insights and Prioritization. This individual will help us deliver the measurement and analytics/ad-tech solutions needed to drive paid media insight and fuel digital growth for the McDonald's USA brand, our largest global market.
A key aspect of this role will be to help the US business maximize the value of our internal and external data/solutions in measurement, strategic decision-making, driving incremental customer behavior, and optimizing our acquisition efforts. Responsibilities will include overseeing the marketing science workstreams for our paid media channels and ad-tech solutions. You will work closely with internal teams (e.g., Global Technology, Paid Media, Marketing, CRM, Loyalty, Finance, and others) and external stakeholders (e.g., Agency partners, data providers, etc.) to achieve success.
Our digital business has grown rapidly in the past few years, and we have aggressive plans to accelerate this growth to deliver on our customer's expectations for years to come. With the exciting launch of our Loyalty program two years ago and the heightened focus the business has given to our digital channels like the McDonald's mobile app, this Manager will work very closely with our internal marketing teams to help accelerate our digital growth from paid media.
We are looking for a specialist that is Digital at their core and has experience understanding and developing insights into how loyalty, CRM, and digital promotion work in tandem with our paid media efforts to drive QSR/retail and our business specifically. This person will be critical to helping our marketing teams and agencies understand what metrics matter for our business and owner-operator's success and will lead activities determining what levers we can/should be pulling in our paid channels and ad-tech stacks.

Primary Responsibilities
- Contribute to developing a long-term paid media vision as Paid Media team's primary data science resource, driving program measurement, ad-tech solutions, and analytics framework for the US, in collaboration with the rest of the Strategic Insights COE and cross-functional leadership.
- Manage and execute against critical deliverables in a deadline-driven environment.
- Manage relationships with external advanced analytics and data science agencies, including managing external deliverables and setting priorities.
- Leverage basic statistical concepts (linear regression, logistic regression, decision trees, etc.) to understand the impact of various behavioral variables on sales and other key KPIs that we use to measure the success of our investments.
- Create and present analytics findings/insight to marketing and functional leadership. Storytelling is essential for this role to ensure insight is understood and leveraged broadly across the key stakeholders.
- Provide leadership and technical expertise/consulting to enable detailed, data-driven recommendations and insight to US Marketing and Owner Operator leadership senior members.
- Develop and manage sophisticated methods of analyzing our customer data, including creating proper hypotheses and measurement strategies across our Paid channels to gain a deep understanding of our growth drivers.
- Liaise with Global Technology to ensure supporting infrastructure is set up for success.
- Collaborate with global market Analytics & Insights leads to share methodologies and expertise.

Qualifications:
- Bachelor's degree in Economics, Math, Computer Science, or similar
- Master's degree preferred
- 3-5+ years of related work experience and results-oriented performance
- Excellent written and verbal communication skills - both formal and informal
- Experience with digital ad effectiveness research or multi-touch attribution preferred
- Familiarity with marketing technologies (i.e., Cleanrooms, Identity Resolutions, CDPs), ad-serving, and media verification services
- Understanding of media purchasing and optimizations
- Experience explaining complex concepts to a non-technical audience
- Detailed understanding of the digital landscape, with a preference towards Retail and QSR
- Previous corporate or consulting/agency experience managing sophisticated analytical projects in large cross-functional organizations such as retail, restaurant or food service, CPG, financial services, etc.
- Previous experience with complex CRM and Loyalty programs, including the analyses and data that drive success.
- Hands-on experience with analytical techniques like regression (multivariate, logistic, etc.), customer modeling (segmentation, CLV, propensity modeling), forecasting (demand, sales), baselining, etc.
- Knowledge and expertise working with relational databases and large datasets. We have a multi-cloud architecture at McDonald's, so experience with both AWS and GCP environments is a plus
- Ability to independently own and drive multiple work streams, often balancing competing and changing priorities
- Strong academic qualifications, including advanced understanding/coursework in Math, Statistics, Business, Technology, or related field
- Proficiency in one or more statistical programming languages (R, Python, SAS) and in creating complex queries in SQL
- Proficient in Tableau or other data visualization tools
- Proficient in PowerPoint / Excel

Additional Information:
McDonald's is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: REF5197U_743999920658106"