Founded in 1866, The Floating Hospital (TFH), is one of the last remaining charity hospitals in New York City. Our commitment is the same as it was more than 150 years ago: unrestricted healthcare to all who walk through our doors, regardless of immigration and insurance status, or the ability to pay. The Floating Hospital welcomes individuals of all ages, from infants, school age children (5+), youth and adults. TFH is a Federally Qualified Health Center and the largest provider to homeless families living in family shelters and domestic violence safe houses throughout all five boroughs.

The Position:

The Public Relations and Social Media Manager is responsible for developing and implementing effective public relations strategies and managing our presence on various social media platforms. They will play a crucial role in enhancing our brand image, engaging with our target audiences, including patients, supporters, donors, local politicians, and community leaders. The successful candidate will have a background in public relations, excellent communication skills, and a thorough understanding of social media platforms and trends.

Main Responsibilities:

• Oversee social media campaigns, including research, campaign and content creation, execution, monitoring, and reporting.
• Create/identify public relations opportunities including establishing and maintaining media lists, pitching stories to the media, writing press releases.
• Maintain The Hospital's reputation.
• Work with VP/communications & marketing, VP/foundation and other team members on creating a social media strategy to increase awareness and engagement.
• Create timely and engaging content optimized for platform (Instagram, TikTok, etc.) and audience. Collaborate with senior designer and copywriter as necessary.
• Monitor platforms and respond to messages as necessary.
• Manage social media profiles of key executive staff.
• Analyze and report social media actions monthly.
• Collaborate with senior designer and copywriter on cross media campaigns and communications that can involve social media, web, and print content.
• Work with fundraising team to maximize exposure and increase participation in key fundraising events and campaigns.
• Stay up to date on trends and new technology and techniques.
• Plan, develop and execute a media communication strategy that keeps media outlets, local politicians and community leaders, donors and supporters and the community at large informed and engaged.
• Develop and maintain strong relationships with media outlets, journalists and community leaders/voices.
• Prepare and distribute press releases, media kit and other related communication materials, working with staff as necessary.
• Manage media inquiries and interviews.
• Maintain press and media pages on our website.

Requirements:

• Bachelor's Degree with 3-5 years of public relations agency, marketing, or other public relations experience preferred.
• Prior experience working with and managing a variety of media forms, including but not limited to print, electronic, photographic, and social media.
• Effective written and oral communication with all levels of staff and management.
• Must be mission driven, empathetic, and compassionate toward others.

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