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Job Description
About BioLife Plasma Services:
Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we'll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment. BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.
About the role:
Join Takeda as a Paid Media Manager where you will execute strategic media plans across a variety of mediums with agencies of record, identify and recommend media outlets, provide expert knowledge and management on the media landscape, and share information and recommendations on multi-channel marketing programs. You will manage development, generation, distribution, and analysis of paid media tactics and approval reporting requirements and metrics. As part of the BioLife team based in our Bannockburn, IL office, you will report to the Paid Media Lead.
How you will contribute:
• Work with Paid Media Lead and cross-functional team to build marketing strategies and tactical plans, co-leading the management of paid media campaigns, track advertising performance and make recommendations of changes or new plans to achieve business growth in the most cost-effective fashion
• Implement quarterly plans and media strategies to support Transformational Projects, adjusting weekly as potential donor response varies across top and bottom funnel tactics, optimizing for desired results
• Co-manage daily agency partners and interface with account leadership to coordinate and communicate the impact of marketing activities
• Implement full funnel digital media plans for US BioLife Centers thereby generating new profiles that lead to new donors who impact business goals including cost per liter, Ig content, and volume collected
• Support in the management of paid media budgeting, and forecasting process, and quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, Return on investment and other performance measurements
• Work with Field Marketing Reps, Brand, Corporate Communications, HR, Digital Experience Team, Promotions team and Agency partners to build digital media briefs, implement strategic campaign plans, and to provide new solutions in a collaborative fashion
Minimum Requirements/Qualifications :
• Bachelor's Degree (BA or BS)
• 4-5 years work experience, with 3 years retail, pharmaceutical or consumer experience required, including Marketing, Marketing Operations, or a related commercial function
• Knowledge of digital marketing, channels and platforms Project management experience
• System management or implementation experience
• Intermedial excel skills used in reporting analytics and creating presentations
• Willingness to travel to various meetings/conferences and regional Center site visits
What Takeda can offer you:
• Comprehensive Healthcare: Medical, Dental, and Vision
• Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
• Health & Wellness programs including onsite flu shots and health screenings
• Generous time off for vacation and the option to purchase additional vacation days
• Community Outreach Programs and company match of charitable contributions
• Family Planning Support
• Flexible Ways of Working
• Tuition reimbursement
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Bannockburn, IL
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time"