Overview:
Paid Media Specialist - remote
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
Are you passionate about digital marketing? Looking to build your career in an exciting industry and a growing world-class organization? Come see why so many of our team members recommend us to their friends!
Who are we?
Rentokil is a family of companies in North America. We pride ourselves on being a trusted partner to many of the world's leading brands across industries as diverse as manufacturing, distribution, retail, food service, and hospitality. We are extremely proud of our legacy of excellence and constantly work to enhance the value and impact of our services.
Responsibilities:
What does our Paid Media Specialist do?
This role will heavily contribute to the marketing strategy and execution for all digital performance marketing efforts, including paid search, local service ads, affiliate marketing, landing page optimization, and direct response efforts on major social media platforms, video- and programmatic media programs.
Through excellent communication & analytical skills,this role will help manage internal stakeholders, multiple agency contacts, and external strategic partners to aggressively optimize campaigns, balancing a steady lead flow across more than 300+ corporate branches, while achieving outstanding bottom line results. You will help develop and maintain monthly financial plans and lead forecasts, being accountable to deliver results on every working dollar. In all your efforts, you thrive to find ways to improve processes, test new user experiences, as well as to develop and implement a best-in-class audience strategy and ad formats.
Maintaining a customer-first focus and analytical driven mentality, you’ll take a leading role in a company that is building the future of the home services industry.
Responsibilities and essential job functions of the Paid Media Specialist include but are not limited to the following:
Overall, the evaluation of a Paid Media Consultant would be based on their ability to deliver results and drive business growth through effective paid media campaigns.
- Performance Metrics: CPA, CAC, ROAS, CTR, Conversions, CPCs, Sales and Lead growth
- Budget Stewardship: responsibly managing flighting to business goals and performance
- Communication Skills: collaboration with teams and agencies, communicating with stakeholders effectively.
- Strategic Thinking
- Innovation
- Contribute to driving the strategy and steady growth behind direct response efforts on across paid search, paid social, video- and programmatic media programs, as well as affiliate campaigns
- Help build & execute a best-in-class web page optimization program, running multiple A/B or multi-variant tests across various traffic sources to continuously improve conversion rates
- Help manage budgets that achieve aggressive leads and sales objectives across over 300 corporate branches, and refine plans regularly
- Help to create and implement both a best-in-class audience and GEO-performance marketing strategy
- Keep your finger on the pulse of digital marketing industry trends at all times and an eye towards the future
- Work with call center and analytics teams to optimize all campaigns to the best conversation path (lead gen vs. ecom) and maximize ROI on a geographic level
- Work closely with other members of the marketing team to run integrated campaigns, including other paid acquisition channels, CRM, and analytics
What do you need?
- Bachelor’s degree in a related field and 3+ years of marketing experience required, or an equivalent combination of education and experience
- Knowledge of paid media principles, methods, and practices.
- Strong analytical skills and ability to work with data.
- Excellent communication skills, both written and verbal.
- Ability to work independently and as part of a team.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office, especially Excel.
- Familiarity with ad management platforms such as Google Ads and Facebook Ads Manager.
- Must pass pre-employment background screen
Additional Information:
Why Choose Rentokil?
A career with Rentokil is a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance and we love to promote from within. We offer competitive pay on a bi-weekly pay schedule (weekly in NY & CT) and many of our roles offer performance incentives.
Below you'll find information about some of what Rentokil North America has to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits when they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
- Professional and Personal Growth
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
- Health and Wellness
- Health benefits including Medical, Dental, Vision, and Life Insurance with no waiting period
- Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
- Savings and Retirement
- 401(k) retirement plan with highly-competitive company-matching contributions, holiday savings club, and more
- Work-Life Balance
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
Want to hear Colleague feedback on what it's like to be on our team? Check us out on Glassdoor!
Rentokil North America is a Drug-Free Workplace
Rentokil North America is an equal opportunity employer with a commitment to equality in every aspect of employment. As we expand, we are focused on building a foundation of diverse talent and equality in all areas of our workforce. All qualified applicants receive equal consideration, regardless of race, gender, sexual orientation, religion, ethnicity, national origin, veteran status, or disability.
Link to Federal employment poster:
Pay Transparency Nondiscrimination Provision