Description
Are you passionate about the power of social media in driving business growth? Do you have a flair for crafting engaging content that captures attention and sparks conversations? Robert Half's client is looking for a talented Paid Social Media Specialist to join their team and take their social media presence to new heights!
Position: Paid Social Media Specialist
Location: Hybrid (3 days/week on-site) in Sunnyvale, CA
Duration: 6 month contract
Role & Responsibilities:
- Lead the strategy and implementation of paid social media strategy including the buying, creative execution, tracking, testing, and reporting across multiple channels (LinkedIn, Taboola, Meta, Twitter, and Youtube)
- Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics
- Define and standardize our methodology for measuring, forecasting, pacing, targeting, and reporting paid social media effectiveness with recommendations on areas for optimization.
- Drive the development of a paid social media strategy playbook and the continuous education of teams in the advancements in paid social media platforms, best practices, competitive landscape, and innovative strategies
- Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
- Advise and manage campaign timelines and marketing budgets for digital efforts and assets
- Lead social content review and recommendations to improve conversions
- Partner with Marketing Operations to streamline, automate and measure all paid social activities in alignment with digital marketing programs.
Requirements
- Experience in the SaaS/technology industry
- Minimum 2-3 years of paid social media advertising and campaign experience with increasing demand across paid campaigns.
- Proficiency with analytics tools such as Google Analytics, Amplitude, LinkedIn Ads, etc
- Expertise in crafting social posts and paid social media strategies to accelerate global growth
- Fluency across paid social media platforms including LinkedIn, Meta, TikTok, Twitter, and YouTube and managing campaign budgets; experience with social media platforms outside the United States a plus
- Experience running B2B successful, ROI driven lead generation campaigns on social media.
- Experience performing conversion rate optimization across digital assets
- Experience in tools like canva, photoshop, and/or figma for creative design and editing of assets.
- Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business.
- Exhibits a passion for digital innovation, creativity, and performance.
- Thorough knowledge of platform mechanics, campaign structure, algorithmic delivery, custom audiences, placement and inventory
- Strong written and verbal communication skills simplifying complex ideas and concepts and making them clear and actionable
Innovation starts with people.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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