Description

Open to Various U.S. Locations or Fully Remote; Flexible Work Policy

The Role

We are looking for a Vice President (VP), Paid Media, also known as Media Director (MD),
to join our best-in-class Digital Health team within BCWs reputable national Healthcare practice.

You will be responsible for leading client paid social media programs towards stated client
and company objectives as well as for the growth, management, retention, and satisfaction of these accounts.
You will also be accountable to partner with clients to address measured media landscape and work with
client stakeholders across multiple digital disciplines to propose and defend media spend across
all performance-based marketing channels.

This is an opportunity for someone looking to take on a true leadership role and help to evolve
the current paid media landscape within the healthcare team and broader communications space.
You are passionate about paid media and excited to be at the forefront in the pharmaceutical sector.

The Work:

Be the primary strategic partner for assigned Healthcare clients related to social media marketing

Develop a deep understanding of the clients' brands and disease states and determine how social media
can provide a benefit to their audiences

Develop paid social media strategy across platforms such as Facebook, Instagram, Snapchat, TikTok, and Twitter among others

Develop relationships with important partners at all relevant social media platform partners

Explain the details and rationalize recommendations to our client

Work with the client services team to manage client relationship as related to paid social strategy, team and performance

Establish new projects, grow client revenue

Collaborate with other channel teams to ensure consistency across campaigns

Contribute to new business development

Qualifications and experience that contributes to your success

8-10+ years of experience in paid social, media, or marketing agency

Healthcare knowledge and industry background and interest a must; pharmaceutical experience strongly preferred

Paid media expertise in an agency setting

Advanced experience in planning across all channels in order to act as a technical expert for team members

Deep knowledge of social media platforms including Meta and LinkedIn

Knowledge of statistical methods and testing methodology preferred

Multichannel experience (search/social/display/programmatic) preferred

High competency level in MS Office with specific experience and strengths in Excel and PowerPoint
to create and manage spreadsheets, word processing, presentation graphics, communications, e-mail,
internet, and filing archiving software

Experience growing teams/businesses a plus

Desire to work in a diverse and inclusive organization as an active participant in culture initiatives,
training opportunities and employee resource groups

More about BCW:

BCW (Burson Cohn & Wolfe), one of the world's largest full-service global communications and public
relations agencies, is in the business of moving people on behalf of clients. Founded by the merger of
Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated
communications programs grounded in earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is
a part of WPP (NYSE: WPP), a creative transformation company.

BCW Mission:

To act. To inspire. To change. We take an analytical approach to obsess over every detail,
then add real emotion and creativity to connect with people's lives and their communities. We're- join us.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information
from an employees Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland
Security and Social Security Administration records to confirm employment eligibility