Manager paid media | Paid Media

Overview : Who We Are

The Raleys Companies is a private, family-owned, and purpose-driven retail company headquartered in West Sacramento, CA. Since our founding in 1935, our store operations have grown to include more than 235 locations across four states and four Tribal Nations under eight well-known banners : Raleys, Bel Air, Nob Hill Foods, Raleys O-N-E Market, Bashas, Food City, AJs Fine Foods and Bashas Din Market.

In addition, The Raleys Companies bridges the divide between the physical and digital retail experiences through the operation of Apium Logistics, Fieldera and FieldTRUE.

Built on a higher purpose, the organization and our over 21,000 employees are committed to quality offerings, exceptional service and doing right by our team members, communities, and planet.

Today, the Raleys, Bel Air Markets, Nob Hill Foods and Raleys O-N-E Market banners carry on Tom's legacy of innovation by serving as more than grocery stores.

Our purpose of changing the way the world eats, one plate at a time, has made Raleys a trusted source for nutrition and wellness.

We strive to enhance transparency and education in the food system to help customers make more informed, healthy food choices.

We also serve as the destination for the best fresh products, affordable offerings, and personalized service.

Perks & Benefits :

This an onsite position in either our offices in West Sacramento, CA or Chandler, AZ. These details can and will vary depending on if you are hired in California or Arizona.

Competitive compensation, paid weekly
Eligible for annual incentive bonus
Retirement Savings Plan - 401(k) including company contributions and matching funds
Tuition Reimbursement for qualified courses
Scholarship opportunities for continued education
Medical, dental, and vision insurance for yourself and eligible dependents
Paid time off
Family leave and time off
Life insurance
Wellness Programs (Raleys Healthy Lifestyles)
Flexible Spending Account (pre-tax - commuter, childcare, and medical expenses)
Health Savings Account
Corporate store and discount programs (10% off groceries, free items)
Discounts to amusement parks, gym memberships, mobile phone plans, etc.
Employee Assistance Program (free financial, legal, and mental health services)
Charitable contribution opportunity and volunteer time off and community events
Full on-site fitness center
On-site pop up grocery market
On-site all you can eat fruit bar
Laptop and mobile device (Mac is an option!)

Compensation :

The range displayed reflects the range the company reasonably expects to pay for the position. The actual compensation offered to the selected individual(s) will depend on their geographic location, relevant education, training, or experience, among other bona fide factors.

Expected Minimum Pay Rate :

USD $83,200.00 / Yr.

Expected Maximum Pay Rate :

USD $114,400.00 / Yr.

Responsibilities : What You Will Do

What You Will Do

As our Marketing Manager - Paid Media you will ensure that the media strategy supports the portfolio of brands under The Raleys Companies' strategic goals and drives business results.

This job classification uses data to drive the strategy and oversees all aspects of media buying including strategy, execution, measurement, and budgets across a diverse portfolio of brands.

The Media Manager is responsible for all paid efforts including traditional and digital media, building creative briefs on all media, and overseeing all paid media budgets.

This position manages the Media Coordinator and optimizes outside media buying agencies.

How You will Make a Difference

You will develop The Raleys Companies' portfolio of brands paid media strategies to increase sales, customer counts and brand awareness.
You will oversee the development of paid media plans based on quarterly budget, target audience, KPIs, and business needs.
You will collaborate and integrate with analytics partners and Loyalty Program team to develop target customer groups, set measurement targets to prove ROI on advertising costs.
You will provide the media strategy to the Creative Team and advises on how to optimize for KPIs.
You will be the liaison between creative and media agencies to communicate and link all initiatives to ensure timeline requirements are met.
You will manage and / or oversees creative assets for trafficking and promotional calendars to ensure all messaging aligns with campaign parameters, including time-period, holidays and / or promotions.
You will build a strategy to constantly test, measure and learn ways to use marketing budget more effectively.
You will identify new ways to ensure the most effective outreach per media vehicle.
You will drive the day-to-day management and successful execution of paid media strategies.
Writing, directing and overseeing all media-related project briefs that support the strategy.
Reviewing media agency proposals and facilitating final sign-off with marketing leadership.
Collaborating with third-party agencies to deliver across paid social, programmatic, paid search and influencer collaborations.
Ensuring media agency provides new and innovative advertising opportunities as the industry evolves.
Actively building relationships with internal stakeholders and business partners to ensure effective execution and results of media strategy.
You will manage media-related budget as determined by the annual budget planning session.
Monitoring and organizing actual spend by period as compared to LY budget.
Ensuring CPMs are aligned with historical benchmarks.
Reviewing media purchases to ensure that it meets specifications.
You will actively monitors media dashboard to ensure media plan is optimized to achieve specific campaign
Reviewing monthly and quarterly media recaps and providing analysis of performance on campaigns.
Producing forecasts for future campaigns.
You will maintain current knowledge of industry regulations, requirements, and trends.
You will provide leadership that represents Raleys Leadership Traits and our values to inspire and empower the team?to accomplish work and meet business demands.??

Qualifications : Who You Are

Who You Are

You like to work in a fast-paced environment
You take initiative
You are detail-oriented and value accuracy
You demonstrate strong verbal and written communication skills
You have the ability to gain alignment across a diverse stakeholder group around priorities and plans in support of key business objectives
You have a strong background in marketing

Fearless : You're passionate about solving complex problems.

Accountable : Your work shows you care, and you care as much as your passion for people.

Memorable : You make lasting impressions and connections.

Inspiring : You're not afraid to THINK BIG!

Learning : You are consistently learning and staying up to date with current business and professional trends.

YOU : You make an immediate and lasting impact in everything you do.

Must Haves

Bachelors degree in Business, Advertising or Marketing or related field and a minimum of five or more (5+) years of experience in digital marketing and paid media advertising with management of agency relationships.
Experience delivering successful paid media campaigns.
Experience using social technology and data to measure impact and determine improvements.
Experience selecting budget allocation for high volume purchases and negotiating agreements with pre-existing and new vendors.
Extensive knowledge of paid media advertising practices and technical production, including online.
Extensive knowledge in digital media and cross-channel media planning.
Strong project management skills, business planning and presentation skills.
Proven ability to understand and leverage the unique capabilities of each channel to form a cohesive media strategy for assigned audiences and campaign.
Ability to proactively identify and solve business problems using media strategy expertise.
Proven ability to leverage research to understand audiences : what they need, key challenges, media habits, etc., and apply this knowledge in the form recommendations (journeys, design, offers, messaging, web experiences and content requirements).
Strong computer skills in Microsoft Office (Excel, Word, PowerPoint)
Ability to manage an ever-changing, multi-faceted media budget.
Must demonstrate advanced creative brief writing skills and the ability to collaborate with business partners to execute the media plan.
Must demonstrate exceptional communication skills (verbal, business writing and presentation).
Ability to translate overall business and advertising requirements into concrete goals, strategies, and project plans.
Ability to maintain effective communication and working relationships with internal and external business partners.
Strong understanding of customer analytics.
Committed to our culture of respect and inclusion, valuing others for who they are and the unique contributions they bring.

PHYSICAL DEMANDS - Employees may occasionally experience the following physical demands for extended periods of time :

Sitting, keyboarding and viewing computer monitor

Permanent residency in California or Nevada is a condition of employment for this position. This means a job offer may be denied or rescinded and, if employed, employment may be terminated if an applicant / team member ceases to reside in California or Nevada.

Internal Applicants :

No disciplinary action during the past 6 months.
Your current leader must recommend that you apply for this position and provide endorsement upon request from HR.
You must upload a resume and answer all application questions.

Last updated : 2023-07-11