Job Description
U.S. Bank is seeking a digital marketing manager, who is passionate about digital marketing and delivering results. He/She/They will lead bank brand marketing execution and will be a part of the credit card digital marketing team. The ideal candidate will have experience developing strategy, execution, and reporting/analysis for digital advertising campaigns to acquire customers, generate revenue and create awareness for bank brand credit card products. He/She/They will be responsible for increasing online sales by driving qualified customers and prospects to U.S. Bank digital platforms, meeting product profit and growth goals.
Key Responsibilities:
- Leads end-to-end paid media marketing initiatives for Bank Brand driving strategy, implementation, and optimization.
- Develops a holistic digital media strategy and manages cross functional team to execute against plans to reach success metrics.
- Manages relationship with internal and external stakeholders, aligning on digital account goals and strategies, and reporting performance. Strong communication and presentation skills are key.
- Analyze digital funnel performance to measure results and optimize funnel metrics.
- Lead ongoing management and optimization of paid search, programmatic, display, paid social, digital audio, video, native and more.
- Partner media agency to plan and coordinate strategy to achieve campaign goals and ensure all required tagging/tracking is completed accurately.
- Reviews risk data related to product line(s) and ensures risks are effectively monitored and managed.
- Ensures products meet state and federal regulatory requirements and coordinates legal review of all supporting collateral materials and documentation.
- Plans, develops, and manages project/product budget.
Preferred Skills/Experience:
- Advanced understanding of digital marketing funnels
- Experience with multi-touch attribution models and the ability to report and communicate results.
- Management of digital campaigns in The Trade Desk, Display & Video 360, Search Ads 360, Facebook Business Manager, Pinterest, and/or similar platforms.
- Experience working with Crossmedia or a similar digital media agency.
- Excellent project management, leadership, and interpersonal skills.
- Advanced marketing and marketing research skills.
- Demonstrated knowledge of a competitive market.
- Excellent verbal and written communication skills.
- Excellent Excel and data manipulation skills.
- Strong financial and competitive analysis and computer skills.
- Strong presentation development and presenting skills.
Basic Qualifications:
- Bachelor's degree, or equivalent work experience.
- Three or more years of related work experience.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (link).
Learn how the way we work at U.S. Bank (link) drives meaningful relationships with our customers and collaboration across the company.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (link) EEO poster. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (link). The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, US Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401k contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $99,365.00 - $116,900.00 - $128,590.00 U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.