Associate Manager, Paid Media
6+ month W2 Contract
Pay rate: $30-35/hr.
Location: Remote, PST, preferably SF Bay Area
The Sage Groups client is searching for an Associate Manager, Paid Media. This role will be responsible for coordinating and executing a full funnel B2C paid media approach for North American markets. In partnership with the Manager of Paid Strategy, this person will take the lead in execution of B2C paid media campaigns through production and performance share outs. Opportunity exists, as we continue to add to the frequency of campaigns, to take on planning responsibilities that support our Manager, Paid Media.
RESPONSIBILITIES:
- Plan and Execute Media Campaigns
- Set Up Partners for Success:
- Hold the internal teams accountable to timelines that allow for great media executions
- Contribute to media and publisher briefings by providing our partners the strategic background necessary for them to create usable recommendations
- Push our partners towards more innovative, strategic plans by questioning approaches and providing your own knowledge
- Become the Media General Liaison:
- With Creative:
- Consult on media plan placements to ensure they ladder into creative territory
- Provide detailed ad asset requests to creative team based on media plan
- Push for bespoke creative assets for specific media placements
- Ensure creative best practices and ad specs are being followed during creative production
- With Legal Submit messaging and creative to legal for intellectual property review
- Assist pushing contracts and negotiations along
- With Finance & Accounts Payable
- Ensure that media partners are paid on time by collaborating with Accounts Payable
- Maintain tracker of invoices
- With External Agencies
- Be another day-to-day contact with the media and creative agencies
- Help provide operational direction
- Become An Internal Paid Media Expert
- Understand the Landscape:
- Build relationships with media representatives to maintain business partnerships and give account updates and briefings for industry trends.
- Understand our competitors:
- Track competitive spending and media initiatives
- Identify Strategic Mediums:
- Since youll understand whats available and what others are doing, identify opportunities and whitespaces that we should test into
Skills: QUALIFICATIONS:
- 3+ years of marketing experience at an agency or in-house
- Previous experience buying media preferred
- Detail-oriented and able to manage multiple work streams at once
- Ability to work cross-functionally and independently when needed
- Strong analytical skills - ability to analyze raw data, identify insights, and develop actionable recommendations
- Curious and not afraid to challenge the status quo
- Exceptional verbal & written communication skills
- Alignment with our mission
- Previous media buying agency experience, CPG experience.
Associated topics: account executive, acquisition, booker, business, consultant, director, leader, monitor, sap, specialist