Associate Manager, Paid Media
6+ month W2 Contract
Pay rate: $30-35/hr.
Location: Remote, PST, preferably SF Bay Area
The Sage Groups client is searching for an Associate Manager, Paid Media. This role will be responsible for coordinating and executing a full funnel B2C paid media approach for North American markets. In partnership with the Manager of Paid Strategy, this person will take the lead in execution of B2C paid media campaigns through production and performance share outs. Opportunity exists, as we continue to add to the frequency of campaigns, to take on planning responsibilities that support our Manager, Paid Media.
RESPONSIBILITIES:
Plan and Execute Media Campaigns
Set Up Partners for Success:
Hold the internal teams accountable to timelines that allow for great media executions
Contribute to media and publisher briefings by providing our partners the strategic background necessary for them to create usable recommendations
Push our partners towards more innovative, strategic plans by questioning approaches and providing your own knowledge
Become the Media General Liaison:
With Creative:
Consult on media plan placements to ensure they ladder into creative territory
Provide detailed ad asset requests to creative team based on media plan
Push for bespoke creative assets for specific media placements
Ensure creative best practices and ad specs are being followed during creative production
With Legal Submit messaging and creative to legal for intellectual property review
Assist pushing contracts and negotiations along
With Finance & Accounts Payable
Ensure that media partners are paid on time by collaborating with Accounts Payable
Maintain tracker of invoices
With External Agencies
Be another day-to-day contact with the media and creative agencies
Help provide operational direction
Become An Internal Paid Media Expert
Understand the Landscape:
Build relationships with media representatives to maintain business partnerships and give account updates and briefings for industry trends.
Understand our competitors:
Track competitive spending and media initiatives
Identify Strategic Mediums:
Since youll understand whats available and what others are doing, identify opportunities and whitespaces that we should test into
Skills: QUALIFICATIONS:
3+ years of marketing experience at an agency or in-house
Previous experience buying media preferred
Detail-oriented and able to manage multiple work streams at once
Ability to work cross-functionally and independently when needed
Strong analytical skills - ability to analyze raw data, identify insights, and develop actionable recommendations
Curious and not afraid to challenge the status quo
Exceptional verbal & written communication skills
Alignment with our mission
Previous media buying agency experience, CPG experience.
Associated topics: account executive, acquisition, booker, business, consultant, director, leader, monitor, sap, specialist