"Digital Marketing Specialist - Paid Search
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands.
Our domestic brands include RetailMeNot, Offers.com,Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).
We are currently looking for a Digital Marketing Specialist to add to our dynamic and seasoned Digital Marketing team.
About The Role : As a Digital Marketing Specialist, you will be directly responsible for managing paid search marketing campaigns as an individual contributor.
This means that, in your daily work, you will need to demonstrate an ability to identify patterns, develop insights and take appropriate action on your findings.
What You'll Do :
- Manage Keyword-Level Paid Search Campaigns
- Manage and grow ROI-positive paid search advertising campaigns within the competitive tech vertical
- Perform keyword research using internal and external data
- Write strong ad copy that leverages best practices, then test and iterate to improve performance
- Develop strategies for maximizing performance across a portfolio of campaigns
- Analyze and Make Decisions Based on Data
- Leverage data and creativity to identify opportunities for campaign optimization
- Model, forecast and achieve monthly revenue targets and goals
- Deliver proactive reporting, analysis and actionable insights to the clients, the team and management
- Conduct testing and analysis to identify opportunities and develop strategies for maximizing campaign performance
- Improve Efficiency and Grow Our Business
- Partner with internal teams to provide insights and help improve the user experience and increase conversion rates
- Assist with improving the proprietary reports and tools we use to manage our business
- Test and improve performance creatively and systematically based on short term and long term goals
Qualifications :
- 1-2 years of full-time experience in paid search marketing required
- In-depth knowledge of Google Ads and Microsoft Advertising
- Understanding of paid search best practices and strategy in the context of performance marketing
- Strong foundational understanding of both manual and smart bidding strategies
- Exceptional attention to detail
- Data and analysis-based decision making
- Excellent written and verbal communication skills
- Eagerness to take initiative to solve problems and exceed objectives
- Ability to work in a results-oriented and fast-paced environment, both as part of a team and individually
- Excellent organizational skills with ability to handle multiple projects simultaneously while meeting deadlines
- Proficiency in Microsoft Excel, including formulas, functions and pivot tables
- Experience managing enterprise-level campaigns (preferred)
- Experience leveraging data visualization software (e.g. Looker, Tableau) for campaign analysis (preferred)
We Offer Great Benefits :
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match - Employee stock purchase program (ESPP)
- Wellness Programs : Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!U.
- S. Equal Employment Opportunity / Affirmative Action Information
- Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
Last updated : 2023-06-30"