Company Description
At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.
Job Description
Position Summary
The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers. The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development. The goal of this role is to manage their client and team as a book of business, ensuring a clear vision for the future, deep collaboration across internal and vendor stakeholders and scaling impact agency-wide through point of view documentation, process refinement and contribution to practice-wide operational approach.
Key Responsibilities
• Oversee enterprise-scale Search team, establishing overall strategic vision and driving tactical excellence, innovation and collaboration
• Deeply understand client leadership stakeholders, priorities, and pain-points, proactively setting goals, sharing perspectives and approach-based solutions
• Cultivate client leadership relationships both at the brand level and beyond, serving as a trusted advisor for ideation, escalation or action plan creation
• Represent Search in broader client leadership conversations, actively contributing and/or leading communications
• Create a culture of transparency, comradery, and accomplishment within their team, setting overarching objectives and celebrating accomplishments
• Drive team process, financial accountability, training and best practice sharing
• Establish and document client-level optimization, innovation and planning approaches, creating timelines, templates and scaled resources
• Support career growth of those responsible for career growth of others, setting clear and consistent expectations by level across the team
• Determine new ways to partner across Channels and integrate beyond Search
• Represent capability in deliverable and fee scoping workstreams, advocating and rationalizing team's staffing needs and partnering across stakeholders to address
• Leader in establishing and documenting POVs and product updates, proactively identifying opportunities to up-level our approach
• Identify Practice-wide needs or gaps, lead workstreams and/or goal committees to evolve the Search Practice
• Develop top-to-top relationship with key vendor partners to ensure shared priorities and client-facing messaging are clear
Knowledge
• Expert understanding of Search buying tools, platforms and new/evolving product offerings
• Strong perspective on hot topics within the Search landscape, creating documentation to answer questions make these updates actionable for brands
• Strong perspective on what best in class execution and workflow looks like, and has a vision for the future of the industry
• Expert understanding of connection between Search and the broader media mix
• Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline Media, technology, etc)
• Deep understanding of the expectations and skillsets needed to be successful across levels, applying this knowledge to coach up Search team, reassess responsibilities and apply within the Talent Acquisition efforts.
• Firm understanding of connection between Search and the broader media mix
• Expert ability to link brand goals search campaign organizing and execution
• Leverage visual storytelling to simplify the complex and accelerate client understanding
Qualifications
• Ability to multi-task and manage one's time, demonstrating personal organization and meet deadlines while maintaining attention to detail
• Ability to take and/or set initial direction, proactively provide proposed solutions and status updates
• Ability to anticipate problems before they happen and creatively problem solve
• Enterprise client management and account planning experience
• Exhibits integrity, trust and investment in self-development
• Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
• Proven ability to lead people and projects
• Experience managing a team of 7+
• Bachelor's degree preferred, with 10+ years of direct Search campaign management
• Healthcare industry knowledge a plus
Additional Information
Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.