"On-Call Digital Media Buyer
Ready to make a difference?

As our On-Call Digital Media Buyer, you will play a pivotal role in executing and optimizing digital media campaigns. You will be on the front line, directly managing campaigns across various online marketing channels. You'll join a dynamic team that thrives on creativity, data-driven decisions, and strategic thinking. If you're excited about the dynamic digital advertising landscape, have a knack for analyzing campaign performance, enjoy the thrill of optimizing media buys for maximum performance, and are skilled at turning insights into actions, this is the opportunity for you.

Why you will love working here:
• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:
• Managing the day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization
• Trafficking campaigns through digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo DSP, programmatic DSPs, and paid social platforms
• Continually optimizing campaigns to meet KPIs and improve performance, ensuring accounts pace according to budgets
• Managing URL tagging and appropriate tracking within the ad serving system
• Tracking, analyzing, and optimizing campaign performance with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more
• Providing comprehensive monthly paid media reports and insights, providing strategic recommendations for continual improvement
• Collaborating with planning teams to develop strategies aligning with campaign goals, delivery, and performance

What we need you to have (minimum qualifications):
• Bachelor's degree in Marketing, Advertising, or related field and 2+ years of experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.

OR

• High school diploma and 6+ years of experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.
• Google Ads Certified and Google Analytics certified

What we would like you to have:
• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
• Strong proficiency in Microsoft Excel
• Google Analytics certified
• Experience implementing pixels for data collection and conversion tracking on websites
• Ability to multitask and meet deadlines under pressure
• Attention to detail and ability to thrive in a fast-paced, deadline-driven environment
• Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
• Active interest in keeping up with the paid media industry and latest trends
• Working knowledge of digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo DSP, and paid social platforms
• Working knowledge of Google Analytics/GA4, and Google Tag Manager
• Proficiency in Ad Serving platforms such as Google Campaign Manager

Professional Skills:
• Excellent analytical and time management skills
• Strong written and verbal communication skills
• Excellent research and analytical skills
• Adaptable, flexible, and a team player with a passion for digital advertising

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are committed to creating a culture where we embrace our differences in ideas and identities. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. Learn more about what we do http://www.icf.com/ and our commitment to inclusionhttps://www.icf.com/company/about/diversity-inclusion.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity).

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf).

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is :

$56,467.00 - $95,993.00

Nationwide Remote Office (US99)

Need help? We're here:ICFCareerCenter@icf.com

About ICF

ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com (https://www.icf.com/) .