Become one of the stars behind The SHOW and become part of the world's most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.
PRIMARY PURPOSE:
The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Execute and optimize integrated media strategies across various properties and brands
- Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking
- Collaborate with their peers to understand how all paid media is working together to further our company goals
- Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
- Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the Accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms
MINIMUM REQUIREMENTS:
- High School Diploma
- Two (2) or more years of experience in marketing with an emphasis on digital paid media
PREFERRED:
- Bachelor's degree in Communications, Marketing, or Business Management; or equivalent education and experience
- Minimum of three (3) years in marketing with an emphasis on integrated or digital media
- Experience in planning, executing digital campaigns, with an understanding of programmatic
- Experience working with and managing agency resources
- Experience in delivering integrated media campaign strategies and subsequent reporting
- Google AdWords and Facebook Blueprint Certifications
KNOWLEDGE, SKILLS, AND ABILITIES:
- Knowledge and experience leveraging integrated media campaigns in support of larger
- Professional expertise in analyzing data and identifying key data points to drive impact decision-making
- Managing complex paid media/paid social campaigns
- Proven experience in building and sustaining strong relationships with peer groups and agencies
- Strong interpersonal skills to adapt to a variety of audiences and cultural backgrounds
- Persuasive communicator in the English language who can adapt messaging in oral and written forms to a variety of audiences
- Ability to review and accurately assess data and calculate risks; uses data to produce actionable insights and articulate needs
- Strong business acumen which demonstrates current knowledge and trends within both offline and online; with experience in programmatic digital media buying
Associated topics: art director, chief, co producer, director, executive, floor manager, head writer, principal editor, producer, vice president