Senior Digital Marketing Analyst (Paid Social Advertising)
North Carolina, United States
June 16, 2023
We’re looking for a Sr. Digital Marketing Analyst (Paid Social Advertising) who has 3+ years of experience in paid social advertising (Facebook/Meta, Instagram) with a strong performance marketing background. S/he would take ownership over all paid media buys on one of our growing insurance verticals as well as high level communication and reporting to our business team. Direct report to the Digital Marketing Director.
Our ideal candidate is already fluent in Paid Social media buying and optimization – you’ve managed large budgets on paid social, optimized for volume and CPA targets, and have navigated the post iOS-14 world with success. You are a curious thinker with strong analytical skills – comfortable with advanced Excel, Power BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.
What we do & how we do it
In a nutshell: We create better lives for tomorrow by making insurance easy today.
How we pull it off: We work with some of America’s largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.
Our diverse team of [analysts], [writers], [engineers], [designers], and [data scientists] work together to [refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies].
As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:
- The Wall Street Journal
- Forbes
- Vox
- Fortune
- CNBC
- And more
What you’ll do
As a Sr. Digital Marketing Analyst, you’ll be an integral part of the digital team & a member of the larger marketing team. You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.
A day in the life
During your day-to-day, you’ll be an integral part of the Paid Search team with a large focus on:
- Own media performance for a business vertical and manage large budgets for some of the largest insurance brands in the country
- Drive digital traffic to our website from our media accounts to generate leads and applications
- Manage day to day responsibilities such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, performance projections
- Testing, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets. Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways
- Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goals
- Train and mentor new and junior team members
You’ll fit in here if:
- You’re a naturally curious problem solver who is excited by new challenges
- You aren’t afraid to take initiative and own it
- You value inclusivity and belonging
- You care deeply about your work and have a make it happen attitude
- You’re a powerful communicator who loves sharing ideas
- You believe in keeping it real and having fun at work
What you’ll need to land the gig
- BA/BS degree or equivalent practical experience
- 3+ years of Paid Social Media (Facebook/Meta/Instagram Ads) buying experience in a performance marketing environment
- Ability to use data to drive actionable insights
- Creative thinker with strong analytical abilities
- Clear and thorough communicator, well organized with the ability to balance multiple priorities.
- Advanced Excel skills (pivot tables, vlookups minimum)
Icing on the cake (but is not required):
- Marketing, Math, Finance or Statistics Background
- Youtube Ads experience
- Experience in e-commerce
THE PERKS
Robust health & wellbeing package
- Medical insurance with a choice of plan and carriers
- Prescription drug coverage
- Dental and vision coverage
- HSA and FSA options
- Emotional wellbeing program
- Wellbeing dollars
- Health advocacy program
- Medical review services
- Company-paid disability policies
- Free membership to an on-site gym in our Raleigh location
Work-life benefits
- Generous paid time off + paid holidays
- Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
- Parental and adoption leave
- Virtual guided meditations
- Virtual chair yoga sessions
Financial & retirement benefits
- 401(k) savings plan + match
- Generous annual bonus and base salary assessment
- Company-paid life insurance
- Commuter account benefit
- Adoption assistance program
Learning and development opportunities
- Conference and training reimbursement
- Employee development programs
- Regular Lunch & Learns on a wide range of topics
- Yearly team building events
- Community service projects
Employee appreciation
- All-you-can-eat snacks and a fully stocked fridge. Cerise Limón La Croix, anyone?
- Frequent office events, happy hours and outings (Virtual for the time-being)
- Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
- An annual holiday party that you’ll still be talking about a year later (seriously)
- Frequent company lunches catered by local restaurants
- Massage chairs (Raleigh), Giant Jenga (Fort Lee), fantasy football leagues, and more
- Super cool swag (that you’ll actually want to wear)
Sound like a good fit? We’d love to chat with you!
TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet