Description

Are you a paid digital media maven with strong interests in the spiritual, ancient wisdom, and conscious community worlds? Then this job is the right fit for you.

Robert Half is partnering with a leading company in Louisville, Colorado to find a highly qualified candidate for the position of Director of Paid Media Marketing. This role requires a visionary leader with a track record of conceptualizing and implementing go-to-market strategies, coupled with a strong focus on ROI. The ideal candidate will have extensive experience leading paid media teams, particularly within the streaming-video-on-demand ecosystem.

Responsibilities:

This position is 5x/week on-site in Louisville, CO.

The pay band is between $130k - $165k / year.

Responsibilities

• Develop and implement enterprise go-to-market (GTM) assets, including webpages and other digital touchpoints, in collaboration with the marketing team.
• Drive audience growth, acquisition, retention, brand awareness, and affinity through social and digital marketing across various platforms, such as Paid Social, SEM, and SEO.
• Lead and manage a high-performing team, ensuring effective execution of performance marketing strategies.
• Collaborate with the Sr. Director of Marketing to forecast and plan budgets for paid digital channels and paid social campaigns.
• Oversee paid social and digital marketing efforts, encompassing offline/online channels, paid social, SEM, programmatic, video/content, and emerging platforms, to create a seamless and engaging customer journey.
• Establish and manage test-and-learn plans to continuously optimize media investments and maximize ROI.
• Partner closely with cross-functional teams, including production, product, publishing, merchandising, business analytics, creative, and CRM, to develop campaign strategies, gain insights, and analyze performance for driving engagement, acquisition, retention, and revenue.
• Identify and capitalize on SEO opportunities, including keyword research and analysis, technical and on-page SEO optimization, and collaboration with SEO contractors and content management teams.
• Work with other marketing managers to ideate, architect, launch, and analyze lifecycle email and in-app marketing campaigns to increase engagement and retention, focusing on personalization and effective audience segmentation.
• Leverage market intelligence and research findings to make strategic recommendations aligned with business objectives.
• Collaborate with cross-functional research teams to identify information needs, design research methodologies, and deliver actionable insights.
• Develop and execute the affiliate marketing strategy, aiming to recruit new affiliate partners and drive increased acquisitions.

Requirements

• Minimum ten years of experience leading and managing digital marketing initiatives, including paid social, paid media, web/app push, with a strong emphasis on Paid Social, SEM, and SEO.
• Proven ability to conceive enterprise-level creative vision and develop consumer journey roadmaps aligned with business objectives.
• Expertise in advertising, marketing automation, and campaign optimization, with experience managing performance budgets exceeding $1 million per month.
• Proficiency in digital platforms and tools, including Word Press, Google, Facebook/Instagram, Twitter, Pinterest, TikTok, various demand-side platforms (DSPs), email service providers (ESPs), and data analytics platforms.
• Demonstrated ability to develop and execute SEO strategies, analyze SEO marketing initiatives, and assess ROI.
• Strong leadership skills, with a track record of successfully hiring, managing, leading, and mentoring high-performing teams.
• Strategic thinker with the ability to envision short-, medium-, and long-term marketing goals and consumer segments.
• Excellent communication skills, with the ability to inspire, coach, and influence others.
• Passion for creative thinking, coupled with exceptional organizational and analytical abilities.
• Thrives in a fast-paced environment and demonstrates a strong work ethic.

If you are passionate about driving business growth and resonate with the company's mission, we invite you to apply for this transformative role through Robert Half. Please apply here and also send your resume and availability to chat to Roderick Gurrola (contact information in LinkedIn bio).

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app () and get 1-tap apply, instant notifications for AI-matched jobs, and more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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