Silverback Strategies is a performance marketing agency on a mission to build the best agency culture. Our goal is to enable specialists to do what they do best so that our clients win every time. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal.

We’re focused on growth — for our clients, company and staff. We’ve made the Inc 5000 list of fastest-growing private companies in the country each year since 2014. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment.

Today, we’re ready to add another Senior Paid Media Manager to our growing team. This person will serve as a client liaison, developing and managing a portfolio of Paid Media accounts and marketing campaigns, build great relationships, manage projects and deliverables, and grow accounts. They will also function as the Paid Media team lead on their assigned team, taking an active role in developing & mentoring junior talent.

What You'll Do

The Senior Paid Media Manager's responsibilities can be broken down into three categories:

Channel Expertise & Innovation

• Responsible for driving the strategy, innovation and performance of multiple client Paid Media strategies and building long lasting client relationships
• Work directly with Director, Client Services to plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Collaborate with the Director, Client Services and Sr. SEO Manager on cross-channel marketing strategy for clients; collaborate with analytics, content, design and dev team members
• Collaborate with Design team on ad creation and testing plans as well as the Analytics team on CRO improvements, tracking implementation and optimization
• Play lead role in developing Paid Media channel strategy for clients, aligned with organizational and marketing goals and KPIs, including Search, Display, Social, and Video
• Responsible for quality of Paid Media deliverables, including alignment with client's marketing objectives
• Lead channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations and testing
• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

Strategic Client Relationship

• Identify upsell opportunities for clients on your team
• Clearly communicate complex Paid Media strategy and execution details to clients, providing expert opinion on client questions
• Clearly and accurately communicate project timelines, managing client expectations and adhering to established internal workflows
• Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution

Team Collaboration & Workflow

• Translate channel strategy to time-bound, tactical roadmaps and delegate tactical execution to Paid Media Manager, Specialist and Associate
• Leverage internal project management tool to create and assign tasks, ensuring a smooth workflow among Paid team members on team
• Join in creative brainstorming sessions and collaborate with the Director, Client Services, other members of the team and Paid Media Product Lead in the continued development of Paid Media best practices.
• Mentor team members on Paid Media best practices & strategies and account management techniques
• Manage junior members of Paid Media team, coaching individuals on performance and professional development, and promoting a positive, collaborative work environment

What We’re Looking For

• 4-5+ years of experience managing Paid Search AND Social Ad campaigns
• Previous digital agency experience is a must-have!!
• Advanced proficiency with Google Analytics and Sheets/Excel
• Highly skilled with Paid Media / digital advertising strategy and execution
• Ability to demonstrate analytical skills, technical knowledge and attention to detail
• Excellent written and verbal communication skills
• Eagerness to deliver under tight deadlines
• Genuine curiosity that will guide the research to inform your technical work
• Outstanding time management and organization skills
• The ability to work solo and with a team as needed
• The ability to accept constructive criticism in a professional manner and to learn from edits
• Comfort with constant personal and professional growth

PERKS/BENEFITS

• Unlimited PTO
• Peloton digital membership
• Weekly guided meditation
• Monthly Team Events
• Paid Parental Leave
• 401(k) with Employer Match

WORK ENVIRONMENT:

• We’re a remote friendly team. Whether you work remotely or out of our Arlington, VA office, you’ll be part of a remote work culture that emphasizes online communication (Slack, Zoom).
• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 150 Top Workplaces of 2021 designation by the Washington Post. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
• Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.