This is a hybrid-role located in Minneapolis, MN

About the Role:

The Sr. Paid Digital Media Strategist should have a comprehensive understanding of how paid digital media works, and experience with building, executing and managing ad campaigns on Facebook, LinkedIn, Instagram, and other social media platforms, as well as in Google Ads. You should have at least 2-3 years of experience being client facing, working on multiple accounts and campaigns at once, putting together performance reports, and working collaboratively with a variety of Account Managers, Strategists and other Specialists on the team.

You should have a strong attention for detail, and an eager willingness to learn from some of the best in the business. In addition to driving the strategic direction of certain ad campaigns, you will also assist with quality assurance, maintenance, and optimization on multiple accounts in collaboration with our team. Being able to meet tight deadlines and effectively manage multiple projects is a must for this position. We are growing fast and there are great opportunities for advancement within the team for the right people who excel in the role.

Responsibilities:

• Develop, execute and manage multiple campaigns, for multiple clients during any given week
• Building audience targeting plans and campaign structures
• Determining a targeting strategy (both in platform and via additional audience networks)
• Influencing the creative direction of ad content through performance insights and best practices
• Optimizing budgets
• Track, monitor and adjust the performance of multiple campaigns at once, in the ad platform, and in Google Analytics
• Track and monitor multiple budgets at a time
• Setup and troubleshoot conversion tracking across campaigns in platform and through 3rd party tag management tools
• Identify areas of opportunity in a given campaign or market including utilizing cross-platform insights to expand audience targeting, improve creative, and A/B test
• Assist and collaborate with the Strategy, Project Management and Account teams on campaign QA, maintenance, and performance improvement
• Ensure projects are on track and client goals are being met
• Takes constructive feedback and direction from managers and teammates

Requirements

• Experience in paid digital including Google Ads, Facebook/Instagram, and LinkedIn.
• Comfortable in a client-facing role with strong interpersonal skills
• Must be curious with a strong desire to learn
• Fast learner and accepting of constructive criticism
• Self-starter with the ability to stay well-organized in a fast-paced, team environment
• High attention to detail (include the word “ROCKETSHIP” in your cover letter to demonstrate your attention to detail)
• Ability to multi-task and juggle a variety of priorities at once
• Ability to work independently but also collaboratively as part of a team with other strategists, account managers, and subject matter experts
• Must be comfortable with data analysis in Google Analytics, Facebook Ads Manager, LinkedIn, and paid platforms
• Experience in Google Tag Manager
• Ability to create reports through Google Data Studio
• Willingness to take on any task with enthusiasm

Preferred Qualifications:

• Understanding of organic social media strategy and the strong overlap between organic and paid
• Understanding of Amazon advertising is a plus but not required
• Experience with programmatic DSPs such as (StackAdapt, Basis) is preferred but not required
• Prior experience with call monitoring platforms is preferred but not required

About Rocket55 (rocket55.com):

Rocket 55 is a leading, full-service digital agency with a proven track record of delivering results for our clients. While digital has become a popular bolt-on service for many traditional agencies, we have been an innovative leader in the digital space for the last decade. Our breadth and depth of expertise is hard to match.

We are a growth-focused business, having made the Inc. 5000 list in 5 of its 14 years. Our continual growth has allowed us the opportunity to not only promote from within but to attract additional team members who are absolutely passionate about client outcomes and honing their expertise. We are the perfect fit for people who love a fast-paced work environment; where evolution is an exciting, continual part of their daily lives. We do our best to leave our egos at the door and embrace problems from a mindset of curiosity towards improvement.

We strongly believe that diversity in all forms makes for a stronger organization. If you value an environment that embraces and rewards performance, alongside collaboration, then Rocket55 would be a great fit for you.

Rocket55 also offers Health, Dental, Vision, and Life Insurance. Along with Competitive Compensation, PTO, and 401k Benefits.