"This position is remote but applicant must be a U.S. citizen.

At LuccaAM, we help sustainable eCommerce brands achieve a new level of growth by finding and implementing missed opportunities to scale.

We are a small, passionate and result driven group. We believe in the impact our talents have individually and collectively to do good in this world and help others achieve their dreams. We’re focused on being a highly collaborative team. Everyone works towards one goal and we champion and help one another. We work incredibly hard to protect our culture which embraces anyone on our team and never puts an individual above another.

The Role

In this role as a Paid Media Strategist, you will be responsible for developing and managing campaigns across search, display, social media, retargeting networks. You will also analyze data to identify opportunities for optimization and identify trends in user behavior that can inform marketing strategies. You will communicate with our clients, build strategies, provide reporting an hold meetings with our clients (remotely).

Roles & Responsibilities

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine and social marketing platforms including but not limited to: Google Ads, Facebook, Instagram etc.
• Proactively monitor, analyze, grow, optimize customer keyword portfolio through testing with ad copy, landing pages, bidding strategies, negative keywords, and other appropriate methods
• Extract data from platforms and tools to provide analysis on various channels, measuring key metrics for trend analysis
• Staying informed with paid search and social industry best practices, new trends and technologies and platform updates
• Ensure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
• Conversion rate analysis and recommendations
• Report results and provide recommendations for optimization
• Maintain communication with clients in conjunction with other team members

Required Skills and Experience

• Minimum 3 years of work experience in PPC/SEM (eCommerce and/ agency experience is a plus)
• Must be comfortable and confident in front of clients
• Strong written and oral communication skills
• A positive attitude and enthusiasm for learning is a must
• Experienced in using tools/platforms such as Shopify, BigCommerce Google Merchant Center, GA4, Google Tag Manage, Google Ads, Facebook Ads, SEMRush, SpyFu
• Google Ads Certification and Facebook Blueprint certification is a plus
• Data oriented with strong analytical and problem-solving skills
• Knowledge of best practices for landing pages and A/B testing
• Experienced in lead generation and performance marketing
• A great attitude and a lack of ego. LuccaAM works hard to keep a prima-donna free work zone

What You’ll Get

• 401(k)
• Unlimited PTO
• Week off between Christmas and New Years
• Holidays
• Work Remotely
• Awesome co-workers who care about building a great agency and cares about growing our clients’ businesses
• Have a direct impact on the direction and growth of the agency daily

Salary range of $40,000-$60,000

Please Note – We sincerely appreciate your interest in LuccaAM but due to a high number of applicants, we can only respond directly to those who best qualify and meet the specific criteria and standards of our roles.

* No recruiters please!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by law.

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• Are you a U.S. citizen and do you live in the U.S.?

Experience:

• Facebook Advertising: 2 years (Preferred)
• Google Ads: 2 years (Preferred)

License/Certification:

• Google Ads Certification (Preferred)

Work Location: Remote