"Paid Media Specialist-CarGurus
Who we are At CarGurus (NASDAQ:CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we doThe market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step.
That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one.
Today, tens of millions of consumers visit each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too.
We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth.
Disrupting a trillion-dollar industry requires fresh and diverse perspectives.
Come join us for the ride
Role overview
We're looking for a strong candidate to ramp up paid digital media across markets, products, and brands within the CarGurus' family.
In this role, you will support performance marketing and paid media campaigns to efficiently grow traffic and conversions for our new brands and drive international expansion of our mobile app.
You will work closely together with the Product, Engineering, and broader Consumer Marketing teams to bring to life and optimize critical traffic acquisition initiatives.
A successful candidate will possess paid marketing experience, a strong analytical skillset, and an ability to thrive in a test-and-learn, fast-paced environment.
What you'll do
Monitor and optimize paid performance campaigns (Paid Search, Social and Display) for our subsidiary brands Autolist (SF) and Piston Heads (UK) brands, and paid app
Lead the set up of new paid media campaigns and tests within Facebook, Google, Criteo, and other marketing platforms
Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities
Analyze market, competitive and media landscape dynamics to scope potential new acquisition channels
Propose and manage tests in partnership with Product, Engineering and Marketing teams
Communicate results, key insights and recommendations to key stakeholders and senior leadership
Work cross-functionally across the consumer marketing team to drive results and take on special projects as needed
What you'll bring
Bachelor's degree in Marketing, Public Relations, or Communications / related field
1- 3 years of professional experience with a background in marketing; experience managing paid digital advertising campaigns
Hands-On experience with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
Apple Search Ads and Mobile Install campaign experience is a plus
Experience in setting up campaign tags, pixels, and tracking parameters
Data-oriented thinker with excellent strategic, analytical, and critical thinking capabilities
Self-motivated, well-organized and detail-oriented
Strong communication and interpersonal skills
Interested in learning SQL and business intelligence tools
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.
A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.
Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process.
We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We want to know what only you can bring to CarGurus. #LI-H ybrid"