Paid Social Media Buyer - Health and Wellness - California REMOTE

THE ROLE: Paid Social Media Buyer

Stingray Direct is a direct-to-consumer, large-scale performance-based e-commerce company. We are on the hunt for a Social Media Buyer with at least 4-5 years of experience in paid social media advertising, particularly Facebook. The ideal candidate should have a robust understanding of the social media landscape, including platform capabilities, advertising options, and targeting methodologies. As a Social Media Buyer, you will lead the development and execution of comprehensive paid social media strategies that align with our marketing goals and deliver measurable results. This role involves significant analysis and data interpretation to drive campaign strategy, optimization, and performance.

Requirements

KEY PAID SOCIAL MEDIA BUYER RESPONSIBILITIES:

Develop and implement a comprehensive paid social media strategy that aligns with the company's overall marketing goals.
Plan, execute, and manage campaigns across paid channel platforms (Facebook, Instagram, TikTok, Pinterest etc.).
Deep-dive into campaign data to provide ongoing management, analysis, and optimization, focusing on achieving and exceeding performance goals.
Lead testing and optimization across the customer journey, including ad creative, ad placement, landing page experience, and A/B and multivariate testing.
Stay updated with the latest paid social media trends, technologies, and best practices to drive innovation and performance.
Collaborate with cross-functional teams, including creative, product, and analytics, to ensure successful campaign execution.
Develop and maintain strong relationships with platform representatives and media partners.
Effectively manage budgets and resources to maximize ROI.

PAID SOCIAL MEDIA BUYER CAPABILITIES + SKILLS REQUIRED

Bachelor's degree in Marketing, Advertising, Business, Statistics, or a related field.
4-5 years of experience in paid social media advertising with a strong focus on analysis.
Deep understanding of the social media landscape, including platforms, advertising products, and targeting options.
Proven track record of delivering successful and scalable paid social campaigns.
Exceptional analytical skills, with a proven track record of turning data into actionable strategies.
Proficiency in various data analytics and reporting tools such as Excel.
Excellent written and verbal communication skills.
Ability to work collaboratively with cross-functional teams and stakeholders.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Must be located in California

Benefits

What do you get for being so cool and joining our team?

Competitive Salary $70,000 - $90,000 (based on experience)
Bonus Based on meeting KPI Goals
Fully remote working position, but must be located in California
Paid time off (PTO)
Paid annual company holidays
Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness!
100% Company paid Medical, Dental, and Vision Insurance
100% Company paid Life Insurance and Short-Term Disability Coverage
Paid Maternity / Paternity leave
Employer matching 401K participation
We match your charitable contributions up to $2,500/yr
Work from home (WFH) stipend of $100/month
Free employee product samples and discounts
Fun company social gatherings