Paid Social Manager | Paid Media

Job Title: Paid Social Manager

Job Summary:

We are seeking a highly skilled and motivated Paid Social Manager to join our dynamic marketing team at an ecommerce brand. As a Paid Social Manager, you will be responsible for creating and executing effective paid social media campaigns to drive brand awareness, increase customer acquisition, and maximize sales. You will have the opportunity to work with cutting-edge tools and technologies, collaborate with cross-functional teams, and play a pivotal role in driving the success of our online business.

Responsibilities:

Develop and implement comprehensive paid social media strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
Create, manage, and optimize paid social media campaigns, including campaign setup, targeting, budget allocation, ad creative development, and ongoing monitoring and optimization.
Conduct thorough audience research and segmentation to identify target demographics and optimize campaign performance.
Monitor key performance indicators (KPIs) such as impressions, clicks, conversions, ROI, and cost per acquisition (CPA), and use data-driven insights to continually optimize campaigns for maximum effectiveness.
Stay up to date with industry trends, best practices, and emerging social media platforms to ensure our brand remains at the forefront of paid social advertising.
Collaborate with the creative team to develop compelling ad creatives that align with brand guidelines and resonate with target audiences.
Conduct A/B testing and implement innovative testing strategies to improve campaign performance and conversion rates.
Provide regular reports and performance updates to management, highlighting key findings and recommendations for future campaigns.
Collaborate with other marketing team members to ensure consistency and alignment across all marketing channels and initiatives.
Stay informed about changes and updates in paid social media platforms, ad policies, and algorithms, and adapt strategies accordingly.
Monitor competitor activities and industry trends to identify new opportunities and recommend adjustments to the paid social media strategy.

Requirements:

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proven experience as a Paid Social Manager or in a similar role, preferably within an ecommerce environment.
In-depth knowledge of various social media platforms, their advertising capabilities, and best practices.
Proficiency in managing paid social media campaigns, including campaign setup, optimization, and budget management.
Strong analytical skills with the ability to analyze campaign data, identify trends, and make data-driven decisions to optimize campaign performance.
Familiarity with social media management and analytics tools such as Facebook Ads Manager, Google Analytics, or similar platforms.
Excellent communication skills, both written and verbal, with the ability to present complex data and insights in a clear and concise manner.
Creative mindset with the ability to develop compelling ad creatives and messaging that resonate with target audiences.
Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and priorities simultaneously.
Ability to work collaboratively in a team environment and build relationships with internal stakeholders.
Proactive and self-motivated with a passion for staying up to date with the latest industry trends and innovations.

Join our team and play a key role in shaping the success of our ecommerce brand through strategic and impactful paid social media campaigns. Apply today and help us reach new heights in driving brand awareness, customer acquisition, and revenue growth!