Company Overview:
We are a dynamic and rapidly growing marketing company specializing in landscape marketing. We are seeking a talented and passionate individual to join our team as a Social Media Marketing Account Manager. This is an exciting opportunity to be part of a thriving organization and play a key role in our digital marketing strategy.
Please apply with a loom.com video with your resume, why you think you'd be a great fit and one fun act about you.
Position Overview:
As a Social Media Marketing Account Manager, you will be responsible for managing our company's social media accounts, creating engaging ad campaigns, developing ad creative and copy, and maintaining effective communication channels with our target audience. Your role will be pivotal in driving brand awareness, increasing customer engagement, and achieving our overall marketing goals.
Responsibilities:
Account Management:
- Develop and execute social media strategies aligned with our marketing objectives.
- Manage and monitor multiple social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Regularly update social media profiles with relevant and engaging content.
- Analyze account performance metrics, identify trends, and implement improvements accordingly.
Ad Campaign Management:
- Plan, create, and launch paid ad campaigns across various social media platforms.
- Conduct thorough market research to identify target audiences and optimize ad targeting.
- Monitor ad performance, analyze results, and make data-driven adjustments to maximize ROI.
- Stay up to date with industry trends and platform updates to leverage new advertising opportunities.
Ad Creative and Copy:
- Develop visually appealing and persuasive ad creative, including images, videos, and graphics.
- Write compelling ad copy that aligns with our brand voice and captures audience attention.
- A/B test ad variations to optimize performance and engagement.
- Continuously refine and improve creative assets based on data-driven insights.