Growth Marketing Manager - Paid Media

growth marketing manager - paid media.

At makesy we believe deeply that the "right" people are our greatest asset. We value people with high energy, who possess the ability to energize others. People who are smart, creative and have a point of view. People who see the answer in every problem, versus those who see the problem in every answer. People who are driven, determined and won't take "no" for an answer. We value team players, people who are more concerned with what's right, rather than who's right.

We are looking for a one-of-a-kind, rockstar Growth Marketing Manager to join our team!

As Growth Marketing Manager, you are innately passionate about learning all things paid media, digital and have a genuine curiosity of digging deep into analytics & trends. We need a strategic thinker with an analytical mind who can cross-functionally campaign manage all paid media, and add to our company culture. You will be responsible for managing and growing the company s customer acquisition funnel. If you want to make a massive impact and help makesy scale to its full potential, let’s chat!

responsibilities.

Manage media buying for Paid Social advertising & Paid Search advertising for a hyper-growth luxury e-commerce brand
Develop a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources, and understanding of makesy s consumers
Experience managing advertising budgets on social media or search platforms in excess of $x per month
Develop campaign optimization strategies based on your performance analyses.
Extract insight from various data sources, including Google Ads, Google Analytics, and performance dashboards.
Expert familiarity with Shopify, Ad Accounts, Catalog Feeds, Recharge, Attentive, Klayvio, Excel & Slack, Google Analytics
Stay up to day and always be actively invested in following advertising and media trends to keep makesy at the forefront.
Modern KPIs: ACOS, MER, CAC, CPCs, CTRs, Thumbstop Rate
Communicate and negotiate when buying our paid ads.
Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
Develop a unified approach to the company s overall marketing efforts in collaboration with with the social media, product, and design teams
Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies
Continually be critically thinking about ways to sky-rocket sales or save the company money.
Experience working with brand image and promoting value through customer experience

qualifications

MUST BE A PAID MEDIA EXPERT :)
Have experience managing multimillion-dollar budget split across various platforms like Meta, Youtube, Google, Bing, Yahoo, and Apple Search Ads
Experience continually ran tests on a weekly basis depending on the initiative such as new customer acquisition, competitive blunting, increasing efficiencies in spend, app installs, etc.
You consider yourself to be organized, and have experience leading an account restructure for PLAs and text ads with the purpose of increasing efficiencies in managing the campaign bids as well as having a better understanding of where the client was in the purchase funnel
Have experience owning monthly allocation of the marketing budget based on business priorities, seasonality, and product launches as well as forecasted expected order breakout per channel
You are extremely passionate about digital advertising and interested, and eager in learning more about how to scale businesses online
You prioritize transparency, accountability, and communications.
You are adept at juggling competing deadlines and priorities while remaining self-motivated, accurate, and attentive to detail.
You are comfortable in a fluid environment, and you embrace learning and contributing to a rapidly growing brand.
You work best in an environment where constructive feedback is the norm, and you can professionally give and receive feedback to help you and others develop.
You are a highly ambitious, data & results-driven critical thinker who constantly strives for success.
You have a can-do attitude, are resourceful, and take initiative to get things done.
You are interested in contributing to a growing department by assisting in building out best practices for others that join the team.
Strong communicator with the ability to set goals, provide updates, receive feedback, and present campaign reports
Strong Interpersonal, time and project management, presentation, leadership, and communication skills
Ability to negotiate and manage advertising spend

makesy perks.

Paid Time Off
Access to company’s health plans
Access to company’s 401k
Corporate Classpass membership (free massages and wellness perks monthly)
Team lunches and meals
Flexible work schedule (remote)
Dog friendly workplace
Daily Meditation breaks
Small (ish) company, open to all input and collaborative brainstorming to help develop the brand. Everyone has a voice!

meet makesy.

Making is our mission. Makin your dreams come true ooh ooh ooh ooh! Makesy utilizes only the highest quality ingredients and components on the planet (literally the whole planet). Any less would be a mess. Makesy is a premier online marketplace offering natural eco-friendly & innovative making supplies to makers around the globe. We pride ourselves in servicing the large global retailer in bulk down to the expressive small business owner and DIY extraordinaire. DIY all day, y’all! Nurturing our planet and gathering inspiration from nature is interwoven into all facets of our brand. It’s all we know! We have found ways to make something seemingly complex seem super simple. Yip-a-dee-yup! You can count on us to be extraordinarily transparent, a listening ear, to always deliver top quality, and send you a pick-me-up when you need a lil nudge. At the end of the day, you can rest easy knowin your pals at makesy have got yo back (and that’s a fact)! Think of us as your go-to creative guidebook, hype-person and best friend all in one (we know - pretty awesome, right?). Makesy is the ultimate place to get your creative juices movin and groovin' on all things DIY!

We are industry disruptors. We are a high-growth, fast-paced business. We are not in this business to maintain the status quo, we are here to be the best, most nimble, full-service supplier to creative people in the world. Ou.