Digital - Paid Media Manager, Strategist

JOB REQUISITION

Digital - Paid Media Manager, Strategist

LOCATION

New York City

ADDITIONAL LOCATION

Chicago

Are You Ready to Live Protiviti?

The Protiviti Career provides opportunity to learn, inspire, and advance within a collaborative and diverse culture.  We hire curious individuals for whom learning is a passion. Together, we focus on our mission of delivering confidence in a dynamic world - and the world has perhaps never been more dynamic.

At every level, we champion leaders who live our values of integrity, inclusion, innovation and commitment to success. Imagining our work as a journey, we believe integrity guides our way, inclusion moves us forward together, and innovation creates new destinations.

Living our values every day. That's Living Protiviti.

Are you inspired to make a difference?

You've come to the right place.

Where We Need You:

Protiviti Digital is seeking a Paid Media Manager Strategist to work with our amazing roster of clients to develop and manage end-to-end paid media and PPC campaigns as part of larger media and marketing engagements. This position plays a key role in driving the strategic development and growth for our clients.

What You Can Expect:

Our managers partner with our clients to provide best in class media planning and solutions while being valuable leaders within both our organization and the business community. Your role will require you to work directly with clients and Protiviti teams. You are a strategic thinker who loves to bring together fresh ideas in your own unique way. You have an innovative spirit, balanced with results-driven outcomes leading to high-quality outcomes, while also creating exceptional campaigns for your clients.

What Will Help You Be Successful:

Hands-on experience in digital media strategy.
Ability to dive into accounts and find opportunities for performance improvement to maximize ROI via ongoing optimization and can clearly communicate those optimizations and results to a broad audience.
Forming client strategy across channels to achieve key business priorities, marketing targets, performance goals, and KPIs.
Accountable for client communications inclusive of slack, email, weekly calls related to you work as a Media partner, and partner with the cross-functional team of Business and technical experts to services the end-to-end needs of your client(s).
Leveraging data, tools, market research, and competitive trends to generate strategic insights.
Applying insights to develop strategic recommendations in the form of client presentations, strategic frameworks, and informed points of view.
Managing strategic partnerships including Managed Service providers, and data providers to ensure clients have appropriate resources.
Collaborating with creative, media, and technology teams internally, and potentially external partners and agencies, to ensure the viability of ideas and concepts.
Leading research, ideation, and/or brainstorming sessions with internal and client teams.
Identifying "course corrections" for adjusting strategy based on performance, business, or landscape shifts in the programmatic space.
Partnering with Business Development and other channels leads to serving as the strategy expert to support new business opportunities.

Do Your Talents Include the Following?

A deep understanding of Google Ads, Meta & Programmatic.
Excellent communication skills across written, verbal, and presentation formats.
The drive to meet and exceed all internal and external deadlines.
A firm understanding of emerging digital trends.
Manage all aspects of a paid media campaign.
Analyze and optimize ad campaigns to increase return on investment (ROI)
Manage and optimize social and display campaigns across multiple devices.
Create and optimize ad campaigns and paid search landing pages.
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
Manage and create end-to-end PPC programs and seek new areas of opportunity through keyword analysis, campaign strategy, ad copy development, etc.
Present media strategies and recommendations to a wide variety of clients, dialing up and down the level of detail depending on your audience's level and knowledge of search.
Ensure campaigns utilize PPC/Paid Search guidelines
Proactively manage relationships with search engines
Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance.
Develop and present weekly and monthly client reporting performance.
Actively participate in client meetings, including presentations of strategies to clients and prospects
Advance knowledge of SEM and SEO a plus
Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, cost-per-lead, conversion rate, average order size, etc.
Exceptional analytics, project management skills, writing and organizational skills.
Ability to work in a fast-paced environment on a geographically distributed team.

Your Educational and Professional Qualifications:

5+ years of experience in paid search and other media channels; agency experience
Certification in Google AdWords and Google Analytics
Proficiency with Adobe Ad Cloud, Adobe Analytics and Microsoft Excel a plus
5-8 yrs. total work experience; bachelor's degree in relevant subject area

Do You Love Exploring New Places?

Protiviti operates in a hybrid environment. Travel can occur throughout the month based upon client requests/commitments. Travel may include suburban, regional, or out of state locations.

#LI-Remote, #LI-Hybrid, #LI-Onsite

Protiviti is not registered to hire or employ personnel in the following states - West Virginia, Alaska.

For NYC offices, the anticipated salary range is $123,000 to $231,000 with placement in the range depending on skills, experience, and work location. In addition to the base salary, candidates are eligible for attractive bonuses and benefits each year. Learn more at Your Well-Being | Protiviti

Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.

Protiviti's Incentive Compensation Plan (ICP) provides additional incentive opportunities on top of their annualized salary for eligible employees. In addition to base and bonus pay, our people are eligible for medical, dental, and vision coverages, FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 10 weeks, and short/long term disability. Protiviti provides paid Choice Time Off (CTO) for vacation, personal needs, and sick time. The amount of (CTO) our people receive varies based on their years of service. A new hire receives up to 20 days of CTO per calendar year. For every 3 years of service, our people receive an additional 3 days of CTO, up to a maximum of 30 days per year. Our people also receive up to 11 paid holidays each calendar year. We offer the opportunity to contribute to our company 401(k) savings and investment plan, with an employer match of 50% on the first 6% of your contributions for eligible employees. Learn more about the variety of rewards you are eligible for at https://www.protiviti.com/sites/default/files/2023-04/2023-us-benefit-highlights.pdf.

Protiviti is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Protiviti's employment process, any offer of employment is contingent upon the successful completion of a background check.

Protiviti is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

The specific accommodation requested to complete the employment application.
The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Protiviti will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles, CA: Protiviti will consider for employment qualified Applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring.

Protiviti is not registered to hire or employ personnel in the following states - West Virginia, Alaska.

Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.

JOB LOCATION

NY PRO New York City