"Paid Media Specialist
Join us at Crumbl and let's make the world a sweeter place, one cookie at a time!
Job Purpose
The role of the Paid Media Specialist will be to assist the Digital Marketing Director in various digital marketing initiatives in order to grow the revenue of new and existing Crumbl locations throughout the US and internationally.
Duties and Responsibilities
- Update paid ads weekly with new creative and copy across Meta, TikTok, Google & Pinterest.
- Launch loyalty and retention campaigns meant to increase return customer rates
- Complete paid search keyword research to develop content for search campaigns
- Support company growth initiatives and execute on paid media plans
- Conduct market research and come up with new channels and segments to test
- Assist in providing strategic copy & multimedia creative direction on campaigns
- Report on campaign performance and how it impacts internal KPIs
- Stay up to date on latest platform changes, new channels, and best practices
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice in order to meet the business needs of Crumbl.
Qualifications
- Results-focused, able to achieve both short and long-term goals
- Self-driven, motivated to help, and able to perform with minimal supervision
- Setup, deploy and monitor digital advertising campaigns across multiple platforms
- Bachelor’s Degree in Marketing, Communications or a similar field or have some marketing experience.
- 1-3 years of digital paid media experience.
- Organization and project management skills.
- Passion for creative testing.
- Data driven and results-focused.
- No Licenses required.
- Able to sit at a desk for up to 8 hours per day.
Working Conditions
Nearly always working indoors at a desk.
May on occasion be exposed to loud sounds and distracting noise levels, such as from office equipment.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Benefits & Perks
- Medical, dental, vision benefits
- 15 days of PTO/year
- 11 paid holidays
- 12 weeks paid parental leave
- Fridays off during the summer months
- Personal phone bill reimbursement up to $50/month
- Personal gym membership reimbursement up to $50/month
- Child care reimbursement of up to $400/month
- Corporate DoorDash® DashPass membership
- Regular company and team activities
- 401k with a competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company
- Cookies on us :)
About Us
Crumbl was founded in 2017 in Logan, Utah by Jason McGowan & Sawyer Hemsley. In just five years, Crumbl has grown from a humble cookie shop to a booming franchise with over 800 locations in 40+ states. Crumbl is honored to be the largest cookie company in the nation and fastest growing cookie company in the world! Our rotating menu offers new flavors every week while regularly bringing back crowd favorites and unique original recipes. We pride ourselves on being tech-focused, an agile workplace that values hard work, listening to our customers, and being unafraid of a challenge. Ultimately, our goal is to bring friends and family together over a box of the best cookies in the world!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Crumbl began as a small cookie shop in the small town of Logan, Utah. It started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was established in 2017 in Logan, Utah by Jason McGowan and Sawyer Hemsley. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that were just plain embarrassing to them today, Crumbl has over 600 locations across the United States and is growing everyday!
Job Type: fulltime
Education: No education required
Work location: On-site