MORE ABOUT THIS JOB:

Marcus by Goldman Sachs is the firms consumer business, combining the entrepreneurial spirit of a startup with 150 years of experience.
Today, Marcus has $50 billion in deposits, $5 billion in loan balances and 4 million customers across our lending and deposits businesses, as well as the personal financial management app.
Through the use of insights and intuitive design, we provide customers with powerful tools and products that are grounded in value, transparency and simplicity.
We are backed by our unique team, comprised of individual contributors from leading agile technology companies, fintechs and consumer financial services companies, allowing us to disrupt the industry, while helping consumers take control of their financial lives.

Consumer and Wealth Management (CWM)
Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals.
Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees.
Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save.
Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.

About Goldman Sachs Marketing
Led by the firms first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firms future growth.
As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business.
The organization will consist of a number of key center of excellence (COE) roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions.
Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings.
Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within Global Marketing sits the Consumer and Wealth Management (CWM) marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division.
Working across our closely with teams in each line of business, the team leads messaging strategy, content creation, digital marketing, and marketing analytics.
As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.

This role sits at the intersection of these two teams:
divisionally aligned to meet the goals of CWM marketing, and a valuable member of the paid media COE driving specialty expertise and a unified approach to media across the firm.

RESPONSIBILITIES AND QUALIFICATIONS:

Role Summary

This Associate will play a key role on the Marcus by Goldman Sachs brand marketing team and paid media COE to manage and assess media strategies, opportunities and execution for Marcus brand campaigns.

As a close partner and collaborator with the media agency; this Associate will act as a conduit between the agency, external vendors and publishers, and internal stakeholders to ensure that there is an alignment to the goals of the marketing strategy within the relevant media channels.

This role requires strong media skills with a knowledge of the evolving media landscape and principles of assessing media opportunities and strategies.

Position Responsibilities

• Partner with divisional marketing colleagues to co-ordinate paid media brand briefings that incorporate internal stakeholder inputs and strategic direction around key themes, priorities, and campaigns.
• Hold agency accountable for flawless execution of brand media strategies, providing assistance with multiple projects and quick decision making on plans, when in market.
• Partner with content teams & creative agencies on brand media assets and timely delivery
• Develop and own budget management for all brand media plans (including tracking of media authorizations, invoicing and reconciliation)
• Partner with agency and in-house customer insights teams to track brand campaign measurement and determine optimizations for live plans, identifying new opportunities for learning agendas and cross-media tracking.