Job Description

Purpose of role:
Execute strategic media plans across a variety of mediums with agencies of record, identify and recommend media outlets that fit the target audience
Provide expert knowledge and management on both the media landscape and sharing information and recommendations on multi-channel marketing programs
Co-manage agency partners, building long term relationships and ensure flawless execution
Manage development, generation, distribution, and analysis of paid media tactics & approval reporting requirements and metrics

ACCOUNTABILITIES
Lead the management of paid media campaigns, track advertising performance and make recommendations of changes or new plans to achieve business growth in the most cost-effective fashion. Co-manage day-to-day agency partners and proactively interface with account leadership to coordinate, communicate and optimize the impact of marketing activities
Execute full funnel digital media plans for US BioLife Centers thereby generating new profiles that lead to new donors who ultimately impact key business KPIs including cost per liter, Ig content, and volume collected
Interface with Field Marketing Reps, Brand, Corporate Communications, HR, Digital Experience Team, Promotions team and Agency partners to build digital media briefs, execute strategic campaign plans, and to identify and deliver new solutions in a collaborative fashion
Liaise and collaborate with domestic and international teams to ensure paid media buys are coordinated, integrated and aligned
Manage cross-channel media buys, analyzing performance for real-time optimization
Drive SEO/SEM strategies and opportunities contribute to any content strategy initiatives, including providing insights into UX and digital best practices.
Liaise with Digital Experience Lead and web development team to implement technical SEO best practices
Use web analytics data from several sources to evaluate traffic building initiatives' effectiveness and provide recommendations for improvements in content, user experience, and conversion
Monitor and optimize keywords on an ongoing basis to drive conversions and hit business level KPIs and goals, delivering a strong ROI
Maintain the promotional review & approval system and implement enhancements and modifications as necessary to established workflows and system configurations, partnering with IT, Communications/Promotions, Regulatory Affairs.

DIMENSIONS AND ASPECTS
Technical/Functional (Line) Expertise
Foundational omnichannel marketing knowledge
Expert program management skills with a variety of project management tool experience
Experience with managing outsourced vendors, accountability and metric reporting
Experience with Google and Bing's services, including Google Search Console & Google Analytics
Leadership
Global perspective with a demonstrated ability to work across functions, regions, and cultures
Ability to identify potential challenges and opportunities and make recommendations
Proven skills as an effective collaborator who can engender credibility and confidence within and outside the company
Valuing and promoting differences by embracing and demonstrating a diversity and inclusion mindset and models these behaviours for the organization
Invests in helping others learn and succeed
Able to influence without authority cross functionally
Demonstrates agile leadership by seeking to understand with the ability to evolve ideas as needed.

Decision-making and Autonomy
Ability to seek diverse input by balancing multiple internal and external multiple stakeholders to drive solutions and set priorities
Ability to incorporate feedback and ensure decisions are made swiftly to enable flawless execution
Develops executable plans and meets budget and deadlines
Builds a culture of data driven decisions

Interaction
Organizational savvy and leverages internal network to enable alignment and effective execution in and outside the BU
Valuing and promoting differences by recognizing the importance of connections and brings in key stakeholders to work towards the best possible solutions
Strong communicator, able to persuasively convey ideas verbally and in writing
Exceptional communication, negotiation, presentation, and influencing skills across internal and external stakeholders
Innovation
Continuously challenging the status quo and bringing forward innovative solutions
Ability to identify areas for process and systems innovation and implement change that will enhance the overall effectiveness of the team.

Complexity
Delivers solutions to abstract problems across functional areas of the business. Identifies and solves fundamental issues for major functional areas through assessment of intangible variables. Recommends key decisions, escalates key issues per agreed governance framework, and persuades key stakeholders through exceptional influencing skills. Creates clarity of accountabilities in a global and highly matrixed organization, with a high degree of complexity
Ability to provide data that will resolve or simplifies complexity between commercial, operations, and strategy
Resilient and comfortable working through large scale global change management

Education and Experience Requirements
Bachelors Degree (BA or BS)
4-5 years work experience, with 3 years retail pharmaceutical or consumer experience required, including Marketing, Marketing Operations, and/or a related commercial function
Experience with the promotional review & approval process
Knowledge of digital marketing, channels and platforms
Project management experience
System management or implementation experience
Experience in problem solving, preferably technical issues.
Ability to influence others without authority
Presentation and/or training skills
Intermediate excel skills used in reporting analytics and creating presentations

Multi-lingual:
Spanish Speaking Preferred

Excellent communication and presentation skills.

Salary Range:
$80K -- $100K

Minimum Qualification
Program Management

Estimated Salary: $20 to $28 per hour based on qualifications.