Senior Paid Media Analyst (Small Business)

Who We Are

We believe that passionate people create powerful results. A love and respect for our clients and the supportive Workshop Digital community is what truly makes us different from other agencies. Our team works together to go the extra mile for our clients and each other. We don't pretend to be perfect but we are fully committed to doing everything we can individually and as a team to help our clients succeed by attracting and converting their ideal customers.

Position Overview

Workshop Digital is growing our Small Business Solutions team.

We are looking for individuals that are highly motivated self-starters with direct experience managing accounts and leading client communications, comfortable operating in an evolving environment, and excited to help build our Small Business Solutions division.

Our Senior Paid Media Analysts are responsible for developing and executing handcrafted strategies for a portfolio of clients, and their customers. While much of your work will be independent, there are also opportunities to collaborate with fellow analysts across other teams. We need someone who sees an ever-changing industry with challenges, obstacles, and puzzles to solve and says, "Bring it on!"

Responsibilities

Develop and implement paid media strategies for clients
Manage paid media accounts from onboarding to ongoing campaign management
Strategically build, manage, and optimize paid media accounts across Google Search & Google Display Network with support
Cultivate positive, collaborative working relationships with your clients and cross-functional peers
Train and support peers in strategy creation and execution as needed
Support development of new Small Business Solutions services and improve existing services
Work cross-functionally with Business Development team and interface with prospective clients as needed
Facilitate existing account growth, working inter-team and through cross-functional support
Serve as a trusted advisor to resolve challenges, inter-team and cross-team

Qualifications

1+ years of experience managing paid search campaigns in Google Ads
1+ years of experience working with the Google Display Network
Demonstrated ability with managing a full client workload with respect to:

Building strong relationships
Prioritizing workload with minimal support
Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
Presenting data and insights in a way that is logical, clear, and actionable with minimal support
Creating effective meeting agendas and leading client meetings with minimal support
Meeting deadlines

Intermediate and courteous written, verbal, and visual communication skills
Intermediate analytical capabilities; occasionally needs support for advanced analysis and insights
Intermediate level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
Lifelong learner – someone who is driven to continuously learn new things about the paid media landscape

Benefits

Workshop Digital is a (just announced!) Inc. Best Workplaces 2023 award winner where we offer:

Competitive salaries
Hybrid or fully remote work options (with two in-person team events in January and July)
8 hours of paid volunteer time per month
Profit sharing
401k with non-elective contributions
A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)
Flexible PTO (we mean it – our employees are encouraged to take 20+ days per year - no questions asked)
10 company holidays (+ your birthday!)
Life insurance, short-term and long-term disability, and parental leave

Salary

Expected hiring range is $55,000 - $62,000 annually, based on experience
This position may be filled as a Paid Media Analyst ($45,000 - $52,000 annually) based on the successful candidate's qualifications and experience, as well as the need of the department at the time of hire.

Equal Opportunity & Inclusion Statement

Individuals seeking employment at Workshop Digital are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, presentation, or sexual orientation. All individuals authorized to work for any employer in the U.S. should apply.