Job Description

Who We Are Looking For Note: this role is currently open to candidates based in the United States who do not need visa sponsorship. As an ideal candidate, you are an experienced professional in the world of digital paid media. You have tangible, quantifiable experience running omni channel campaigns across paid search and paid social platforms, from strategy to execution. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management.

Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. You make the complicated seem simple, and turn complex topics into clear action steps. This results in high client trust, not only in your results, but also in your strategic thinking and foresight.

You don't fear failure, because you research and consider options before executing, and you know that learning requires taking risks. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.

Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
The Strategist’s main KPI is Managed Revenue of $20,000+, defined as the revenue paid to Rocket Clicks by clients for Digital Advertising services, shared among the participating team members.

Responsibilities & Processes

Account Strategy (60%)
• Platform and channel selection
• Media mix budget planning
• Projection Tracker
• Cross-service opportunity analysis
• Performance analysis
• Experiment ideation and prioritization

Client Relationship (20%)
• Lead regular communications (email, video)
• Quarterly Business Reviews

Team Contribution (10%)
• Delegate and give feedback to rising Analysts
• Contribute to team playbook improvements
• Audit other client accounts, prospect accounts

Personal Development (10%)
• Seek out new trends, information, and industry insights
• Self-teach new tactical skills and emerging channels
• Participate with Manager on growth plan and coaching

Competencies
• Problem Solving
• Presentation Skills
• Strategic Agility
• Customer Focus
• Prioritization & Planning
• Functional/Technical Skills
Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)
Google Ads (Search, Shopping, PMax, YouTube)
Google Analytics (Goals, Attribution, Funnels)
Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)

Qualifications

Required
• 3+ years of experience in digital marketing
• Experience handling $80,000+ monthly media spend across multiple platforms & clients
• Prior experience with Lead Generation and E-Commerce businesses

Preferred
• Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft Accreditation
• Prior digital marketing agency experience

Salary: $71,500 per year
Bonus: $0 - $2,500 per quarter

Benefits
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule: Monday to Friday
Experience: Marketing: 3 years (Required)
Work Location: Remote
Job Type: Full-time
Alternative Position Names: Paid Media Strategist, Digital Media Strategist, Performance Marketing Strategist, Paid Search Strategist, PPC Strategist