We are seeking a strategic, analytical, professional and self-starting individual to join our growing Marketing & eCommerce team. As Marketing Manager, Paid Media, your role will be to refine, expand and above all elevate Long’s footprint across traditional and emerging media channels, with an ability to segment acquisition and remarketing initiatives. If you take pride in representing luxury goods and working with some of the most prominent names in fine jewelry and watches, this job could be for you!

Ensure you read the information regarding this opportunity thoroughly before making an application.

This position is based out of our corporate headquarters in Burlington, MA.

Responsibilities:

• Own Long’s media strategy, with a focus on SEM (Google, Bing), paid social (Facebook/Instagram) and display as well as traditional formats such as OOH and print
• Partner closely with brand marketing manager to implement data-driven, customer-centric media plans that drive awareness, engagement and omnichannel growth
• Partner with buyers and external vendors to build, execute and analyze annual COOP plans
• Negotiate direct media buys as well as manage agency partners as appropriate
• Build, QA, launch and optimize campaigns in self-serve channels
• Craft creative briefs for marketing stakeholders (photographer, graphic designer) to develop digital assets that align with our brand position and connect with the on-site experience
• Share insights and recommendations for channel, audience and creative optimizations
• Be the expert on new platform features and communicate ideas for testing and growth
• Bring a hunger to explore new channels for Long’s, such as TikTok, CTV and affiliate
• Partner in developing and managing paid digital media budgets and KPIs
• Manage total media budget and process all invoices and credit memos

Qualifications:

• 5+ years in paid media marketing role, preferably with full-funnel experience (agency experience a plus)
• Expert knowledge of SEM, paid social and display, with strong understanding of traditional
• Expert knowledge of Google Analytics
• Strong understanding of SEO
• Strong understanding of Shopify a plus
• Strong communication skills and a keen attention to detail
• Can confidently manage a media budget, deliver on goals and demonstrate ROI
• Willingness to pitch in where needed and be a team player – no task is too big or too small
• An interest to learn about luxury jewelry and timepieces; will train on industry knowledge

This is a Full-Time position. This position comes with a comprehensive benefits package.

For consideration, please send resume and cover letter to: {removed}