Job Description

Are you excited to help build brand engagement and find innovative ways to deliver visitors and shoppers into the LEGO world?

Bring your data and insights skills to LEGO.com and create exciting ecommerce and audience-first brand building experiences!

Core Responsibilities

• Uncover optimization opportunities at every stage in the search marketing funnel, and keeping an integrated view on SEM with organic search input from our team’s SEO leads.
• Work to identify and develop new performance driving opportunities for search across global markets
• Ensure that best practices are followed and opportunities are being highlighted within the in-house team
• Work with performance marketing channel leads and the digital insights team to ensure clear goals and outcomes for any activity being launched
• Collaborate with external media partners eg. Google, Bing or Adobe to ensure campaigns are activated smoothly
• Work with the channel lead to develop & implement YouTube processes within google ads across the marketing funnel
• Manage day to day running of the PPC campaigns in Google & Bing, using bid management tools to deliver results and report on these findings to partners
• Support the teams junior members and managers to deliver the KPI’s set by the business while launching new products and campaigns

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. Working within our branded ecosystem, this role is strongly tied to digital performance metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will focus on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

• Minimum 2 years experience in paid search marketing roles
• Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns
• Experience working agency side or with a brand on search marketing, focusing on important metrics including profitability and sales growth
• Strong budgeting skills, with a skill for categorizing spends across key campaign activities and planned outcomes
• Paid search knowledge including account and keyword strategies, remarketing, targets, script development or account automation tools, and related products, e.g. Google Shopping
• Experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin but preferably Adobe Advertising Cloud
• Hands-on operational experience of search technology platforms, eg. Google and Bing ads
• Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimization, and evaluation. ie. Adobe Analytics or Google Analytics
• Understanding of dashboarding technologies eg. Tableau, Datarama, Data Studio, omniscope etc.
• A fantastic collaborator with excellent problem solving and presentation skills
• Fluency in French, Spanish or other languages a plus!
• Experience working with global campaigns and an understanding of working with language localization preferred

New Location Update

This position will initially be based at our LEGO Education office at Boylston St, Back Bay, Boston before moving to a new central Boston office location by the end of 2026. Our hiring teams will discuss this with you during the interview stages.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.