Job Description
Paid Media Manager - Great Base salary, plus stock options.
At Havertys we prioritize our customer’s goal of having a warm and inviting home with furniture crafted for real life. Since 1885, Havertys has helped customers shop with confidence by finding furniture that furnishes happiness. Let’s find what’s right for you as you consider Havertys as your employer of choice.
The Paid Media Manager oversees the execution and effectiveness of the brand’s paid media efforts. As the Media Manager you will work closely with Havertys external agency partner to translate brand & co-op marketing and communication strategies into paid advertising plans. You will collaborate with key business stakeholders, marketing team members and the agency to further optimize performance.
Media Management & Stewardship:
- Responsible for leading external media agency partner to define, execute and optimize integrated media strategies and plans for all advertising campaigns to deliver on Havertys marketing and communication objectives
- Collaborate with agency on designing and implementing a robust test & learn roadmap
- Partner with SVP of Marketing & Digital on strategic and quarterly planning
- Collaborate with agency on strategic plans and initiatives for store openings
- Manage key accounting initiatives and activity: ensuring plans (brand & co-op) stay on budget and are accurately invoiced, forecasting, working with Havertys accounting team on internal accounting reports and recaps
- Develop strategic media briefs
- Work with Havertys Brand Manager and Creative team to ensure integration between paid media, strategic messaging, organic and owned channels
- Assist in communicating and merchandising to internal audiences Havertys media strategies, plans, optimizations, tests, etc.
- Work closely with the Senior Website Manager on location services and review management
Job Requirements
Qualifications
- Bachelor’s Degree in Communications, Marketing, or related field.
- 5+ years of media planning experience (Agency experience preferred)
- Hands on experience with full funnel marketing tactics, channels and ad types
- Strong written and verbal communication and collaboration skills
- A love for data-driven insights
- Experience with Google Analytics (experience with Adobe Analytics a plus)
- A self-starter with a curious nature
- Strategic thinker who can still pay attention to detail
Disclaimer
This job description in no way states or implies that these are the only duties to be performed by this employee. He/she will be required to follow any other instructions and to perform any other duties upon the request of his supervisor.
Havertys is an Equal Opportunity Employer. Havertys does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status or any other basis covered by appropriate law.