"About this Job

SupportNinja is currently hiring for a fulltime Paid Media Specialist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via JobLeads.

Responsibilities

• Work closely with the Director of Growth Marketing in the preparation of cross-channel media planning documents, campaign schedules, budgets and reports with a focus of effectively reaching the target audience
• Execute on paid media plans including search, social, display and other paid media while constantly optimizing for campaign objectives including cost, reach, conversions, CPA, and branding/upper funnel focused tactics
• Collaborate with performance marketing and content teams to plan advertising campaigns and creative content to address target audiences, including participating in strategy and creative brainstorming sessions
• Report regularly (weekly, monthly, quarterly) to relevant stakeholders on campaign performance and participate in internal market/campaign performance meetings
• Consult & coordinate regularly with other members of the performance marketing team to evaluate performance across all paid media efforts
• Monitor and maintain strong ROI, CPC, and attributable SQL converted deals based on quarterly goals and objectives and in alignment with enterprise growth
• Establish & maintain targeting audiences in collaboration with sales and other members of the marketing team
• Collect and analyze market data for innovative, creative ad units and technology, competitor information, and cultural trends affecting paid media performance
• Stay up to date on trends and proactively identify new areas of opportunity and/or expansion for paid media
• Assist with tracking media expenditures to ensure budget compliance
• Receive feedback from and work closely with the sales team in order to understand the quality, quantity, and territories for paid inbound leads
• Adjust campaigns and audiences based on the information provided

Qualifications

• Bachelor’s degree in marketing, media planning, advertising or similar
• 3-5 years of agency or in-house experience managing paid media campaigns
• Experience optimizing always growing paid media campaigns to hit CPA, ROI, spend and engagement goals
• Experience crafting (and directing creative development of) display advertising that drives results
• You know what makes a good ad, and you know how to guide designers when needed
• Proven ability to articulate the performance metrics that demonstrate contribution to revenue outcomes
• Strong quantitative and analytical skills – a media math nerd who always asks “why”
• Ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Excellent communication skills including verbal communication, active listening, and excellent written grammar and spelling
• Having these qualifications are helpful, but not required
• Extensive knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and Google Analytics
• Experience with paid ABM platforms, like RollWorks
• B2B experience
• Expert knowledge of Microsoft Excel; experience with more advanced analytics tools
• Experience growing media efforts for a disruptive company