PCG Digital is an award-winning full service digital marketing agency specializing in SEO, SEM, SMM and Digital Consulting services in the Automotive industry.

The Paid Search (Search Engine Marketing) account manager is responsible for creating paid search campaigns for clients. The ideal candidate has proficient knowledge in Search, Display, and Video Advertising and has strong written and verbal skills. The position requires someone that is skilled in Google Ads and Bing Ads. The Paid Search account manager works directly with clients and should be comfortable interacting with clients on the phone, through email, and in person. They should be able to handle 30-35 clients once trained.

Responsibilities Include:

• Creating, managing and optimizing Google Ads campaigns and other SEM initiatives for clients - including Paid Search, Display and Video advertising.
• Communicate with all parties to ensure account creation is seamless.
• Daily management of bids, budgets, and resulting performance to ensure accomplishment of performance goals in alignment with stated objectives
• Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
• Collaborate with internal teams and external partners to develop new capabilities and test new strategies.
• Comfortable with interacting with clients on the phone, through email, and in person
• Must be able to work alone and in a team setting

Requirements

• Google Ads certification
• Bing Ads certification a plus
• Automotive experience required
• 1+ years of experience creating and optimizing large paid search (SEM) campaigns
• Experience with Google Analytics, Google Tag Manager, and other third-party SEM tools
• Strong phone/customer service skills.
• Superior analytic abilities and excellent writing skills. Exceptional and talented problem solver.
• Outstanding communication and interpersonal skill (written and oral)
• This is a results oriented position. You'll be expected to hit the ground running and apply all training
• Aptitude to learn and remain current with new industry trends and best practices
• Self-educator

Benefits

• Health insurance benefits
• Fully remote position
• Office space to work and collaborate (optional)
• Excellent work environment
• Fun corporate/holiday events
• Opportunity to travel domestically and internationally