About this Job
Newsmax is currently hiring for a fulltime Paid Media Manager position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Jobilize.
Responsibilities
- This candidate will have experience in lead generation and be able to grow online campaigns to meet or exceed company growth objectives
- This is a hands on role, and it involves a variety of tasks related to the daily management of a variety of online campaigns
- Plan, create, and manage PMC and PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PMC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PMC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain CPA targets)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PMC industry trends
- AB test landing pages to improve conversion rates
- Perform other duties assigned
Qualifications
- Experience with Google Analytics, Google TagManager, Google Ads, Bing Ads and Facebook
- Experience placing video ads on platforms like Youtube
- Advanced knowledge of Microsoft Excel
- Experience A/B testing
- Functional experience purchasing and managing campaigns within all channels of Social Media
- Highly organized with strong attention to detail
- Strong interpersonal skills, listening skills, and an articulate presenter
- Excellent writing proficiency and content creation skills
- Creative Thinking
- Analytical skills
- Able to work both independently and as part of a team
- Curious, quick to learn, and receptive to constructive criticism