About this Job
RKD Group is currently hiring for a fulltime Director - Paid Media Strategy position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via KHON2 Jobs.
Salary Range
$80000 - $125000
Responsibilities
- The Director of Paid Media Strategy is responsible for leading a team of Media Strategists and oversees research, development, and implementation of media plans and develops process and plans for the media strategy team
- The Director of Paid Media will work with buyers to ensure client budgets and target audiences are met
- Lead a team of media strategists to develop paid media budgets and plans across the prospect, engagement and conversion media funnel
- They will develop and deliver a clear strategic vision for each client
- Demonstrate a strong understanding of media channels and their potential to help clients achieve their goals
- This will include handling media planning for their own set of assigned clients
- Have knowledge of tracking pixels and daily use of reporting and analytics
- Forecast, plan, and work towards achieving account growth objectives
- Provide opportunity analysis and support sales efforts for all new prospective clients
- Work with media buyers to expand team capabilities and offer innovative media planning to clients
- Lead paid media training for other client relationship teams at RKD
- Identify new paid media opportunities (channels, strategies, tactics)
- Demonstrate resourcefulness and the initiative to lead advanced projects
Qualifications
- They will have the ability to be an advanced technical/discipline leader, and manage client communication without requiring involvement from an account manager
- They must be able to analyze paid media and analytics data and make specific recommendations supported by metrics
- Bachelor's degree from a 4-year college or university
- At least 6 years' experience in Programmatic and Social advertising