About this Job

GlossGenius is currently hiring for a fulltime Performance Marketing Manager, Paid Search position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Glassdoor.

Responsibilities

- As the Paid Search Manager, you will play an integral role in growing our customer base through paid search

- You will report to the Director of Growth Marketing and can work out of our New York City office or remotely anywhere in the continental United States

- Create, implement, track, analyze and optimize paid search campaigns in Google, Bing, Apple and more

- Set up and manage user testing experiments and A/B tests (e.g. creative, copy, audience, landing pages, etc.)

- to drive acquisition and improve conversion rates

- Optimize marketing activities to create and accelerate pipeline and return on investment, reducing Cost Per Signup and Cost Per Acquisition and increasing Sign Up to Activation rates and LTV over time

- Monitor incoming data relating to campaign and channel performance, derive insights and report results, as well as share actionable insights with the entire Growth Marketing team

- Perform ongoing keyword discovery, expansion, and optimization, andleverage paid to progressively drive more organic traffic and improved efficiency

- Allocate budgets, paid media spend and analyze and recommend modifications to ad spends

Qualifications

• 4+ years of paid search/SEM experience at a high growth company or media agency managing paid search
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPC, CAC, and LTV
• Strong track record of effective collaboration with creative/brand marketing and product marketing teams
• Expert level knowledge of Google Ads Manager
• Strong analytical skills and experience generating SEM reports
• Expert knowledge of A/B and multivariate experiments