About this Job
SmartBug Media is currently hiring for a fulltime Paid Media Specialist Pay Per Click position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Jobilize.
Responsibilities
- As a Paid Media Specialist who both handles revenue and assists in delivering services and expertise to clients outside the role's direct management
- Developing, implementing, and leading the account's paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms
- Defining important metrics for paid media performance
- Running and overseeing paid media content
- Effectively monitoring account budgetary goals
- Measuring the success of every paid media campaign based on the performance of account KPIs
- Staying up to date with latest paid media best practices and technologies
- Working in and delegating multidisciplinary teams with copywriters and designers
- Effectively collaborating with internal team members servicing the account
- Having a deep understanding of the client's business, objectives, and current gaps
- Ensuring the precise and seamless execution of account strategies
- Actively identifying and removing barriers to success
- Understanding at a high-level the marketing technology required to make plans successful while continually expanding on this knowledge as-needed
- Recommending improvements to SmartBug's internal processes as it relates to paid media
- Actively researching and collecting data to help inform paid media strategies moving forward
- The regular reporting on and monitoring of performance and optimization results
- Driving client's revenue growth through paid media strategies and tactics
- As the main point of contact for directly assigned accounts, the remote Paid Media Strategist plays a key role in creating a client experience that rocks and improves client retention
- The Paid Media Strategist works to meet the client's revenue goals, while also providing a flawless client experience through:
- Operating as the main point of contact for all matters specific to your directly assigned accounts
- Building and maintaining strong, long-lasting customer relationships
- Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Director, Inbound Marketing as needed
- Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors
- Ensuring the timely and successful delivery of our solutions according to customer needs and objectives
- Coordinating with internal stakeholders to provide the client weekly status updates and also providing monthly/quarterly updates on initiatives to internal and external team members
- Working to resolve challenging client requests or issue escalations as needed
- Educating the client on critical initiatives, strategies, execution best practices, or technology
- Staying up-to-date with trends to help identify opportunities for the client
- Communicating opportunities to improve the client experience with SmartBug leadership
- Consistently driving value for our clients while effectively communicating that value both internally and externally
- Other responsibilities as assigned
Qualifications
- A minimum of 3 years experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, and YouTube