About this Job
Nebo Agency LLC is currently hiring for a fulltime Paid Media Associate position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Trabajo.org.
Responsibilities
- The Paid Media Associate will be responsible for developing, implementing, and managing paid media strategies that meet client goals across platforms
- Take an active role in developing digital paid media strategies for one or more clients that support their overall digital marketing program
- Translate client KPIs and goals into strategic recommendations for clients across paid media channels
- Conduct audience, keyword, placement, and platform research to help inform paid media strategies for Nebo clients
- Develop and launch campaigns for multiple clients on Google Ads, Bing Ads, paid social and other ad platforms
- Optimize paid media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analyzing search query reports, and creating or updating ad copy, messaging, and/or imagery
- Manage budgets to ensure accurate pacing towards client budgets on an ongoing basis
- Create weekly, monthly, and/or ad hoc reports for clients that include analysis of campaign performance along with strategic recommendations for continual improvement
- Provide recommendations for new account opportunities, including taking advantage of new platform features/capabilities or testing new platforms, channels, or technologies
- Present reports, deliverables, and strategy presentations to clients, both on calls and in in-person meetings
- Provide support for other members of Nebo’s Paid Media Team when needed
Qualifications
- The ideal candidate will a have strong foundation of knowledge related to paid media channels and concepts as well as experience working in the digital marketing industry in some capacity
- The candidate should also be results driven, ambitious, organized, articulate and a self-starter
- Strong proficiency in Excel is required
- Google Analytics certified
- Working knowledge of paid search and paid social concepts and platforms
- Strong written and communications skills
- Good copywriting and grammar skills
- Strong proficiency in Excel and PowerPoint/Keynote
- Strong attention to detail
- Excellent communication skills, both in casual and formal scenarios
- Marketing background with an emphasis on digital and paid media/advertising