About this Job
Court Avenue is currently hiring for a fulltime Paid Media Strategist at Modifly (A CourtAvenue Company) position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Glassdoor.
Responsibilities
- Your role will be to lead the development and implementation of integrated marketing strategies across select clients, in addition to providing direction to paid media team members supporting your accounts
- Additionally, you will play an integral role in collaborating with our in-house creative team, putting your personal touch on clients’ ads, as well as building and maintaining strong client relationships alongside the account management team
- Develop media strategies across Paid Search and Paid Social channels inclusive of media mix, budget allocation, audience segmentation, creative strategy, KPI development and measurement frameworks
- Lead client planning discussions to support the development of KPIs, business objectives and alignment of strategic roadmaps as well as offer insights for ongoing performance
- Gain a deep understanding of the client’s business and competitive landscape
- Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
- Lead the execution of paid advertising campaigns across all channels, including campaign creation, forecasting, budgeting and pacing, testing and optimization
- Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
- Determine client benchmarks and forecasts and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
- Improve upon paid search and social media processes and innovation of new strategies and techniques
- Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
- Build and sustain rapport with multiple clients
- Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline
- Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
- Translate technical concepts into actionable, tactical, and strategic action plans
- Develop growth of junior team members through delegation, training, and coaching
- Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
- Other applicable or related duties as assigned
- Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
Qualifications
- The ideal Paid Media Strategist is creatively minded and performance driven, a strong collaborator, and an all around figure-it-out-er
- Applicants should have a strong background in Google Search, Google Shopping, Facebook Paid advertising, and e-commerce/DTC marketing
- 4-6+ years of experience in media buying
- Background in Google & Facebook Platforms is a must
- Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
- Understanding of basic marketing funnel and where each channel plays role
- High level of self accountability to get work done and push the team to hit all goals
- Understanding of a startup environment and the flexibility needed in order to be successful
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
- Effective time management and project management skills
- Operate independently with little supervision