About this Job
Truist is currently hiring for a fulltime Paid Media - Integrated Marketing position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via LinkedIn.
Responsibilities
- The Paid Media - Integrated Marketing role will partner closely with channel leads to develop and execute integrated media plans that work across the funnel (awareness, consideration, conversion)
- They will also support managing media budgets, developing measurement plans, and learning agendas
- The individual will have experience and a proven track record of full funnel planning across a variety of channels and tactics to drive to the desired outcome
- The role will support both Brand building and organic growth efforts
- Responsible for building full funnel media plans that drive optimal brand and business outcomes in partnership with the Integrated Planning Lead
- Contribute to the development of forward-thinking media strategies and campaigns and deliver POVs where appropriate
- Partner with lines of business (LOB), marketing strategists and creative leads to develop go-to-market strategies, roadmaps, and plans
- Leverage analytics and performance data to develop and refine paid media strategies
- Deliver media performance reporting that communicates performance against key objectives and provides learnings to inform future campaigns
- Accurately manage and track media budgets, invoicing, and reconciliation
- Stay current on the changes taking place in the paid media ecosystem
- Adjust strategies accordingly to ensure Truist remains at a competitive advantage
- Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services
- Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process
- Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework
- Cultivate relationships with media vendors and partners
- Evaluate media opportunities and develop point-of-views for submission to internal stakeholder
- Have a solid understanding of how the role contributes to the achievement of broader objectives in alignment with the organization’s purpose, mission and values
- Identify and propose resolutions to technical, operational, risk management, business, and organizational challenges
Qualifications
- Language Fluency: English (Required)
- QUALIFICATIONSRequired Qualifications:The requirements listed below are representative of the knowledge, skill and/or ability required
- Bachelor’s degree in communications, advertising, marketing or related field, or equivalent education and related training2
- Eight years or more related brand and advertising experience3
- Knowledge of the brand standards and toolkits and able to apply to work4
- Knowledge of creative process across all advertising and marketing communications deliverables including TV, radio, print, outdoor, digital, sales and information collateral, and merchandise5
- Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry6
- Excellent communication skills
- Master's degree or MBA and previous experience in the banking industry2
- Media strategy and planning experience with expertise in traditional and digital channels
- Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams4
- Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment5
- Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
- Visual / Audio / SpeakingAble to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone
- Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers