About this Job

TIAA is currently hiring for a fulltime Sr. Director, Head of Paid Media Operations position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Hispanic American Jobs.

Responsibilities

- The Paid Media Technology and Operations role has ownership and oversight of all paid media operations that include execution, agency management, trafficking and tagging of campaigns, and data flow to marketing analytics

- The role partners closely with across the paid media team, agency partner teams and cross-functional business leaders within the organization to oversee flawless execution of paid media and GTM campaign strategies

- Oversee all paid media technology and activation, supporting agency and inhouse media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic) 

- Lead strategic conversations with cross functional and strategic media partner teams around paid media strategies and ad tech integrations that can improve efficiency, range or quality of data, or support of new media. 

- Oversee a team that is responsible for all aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data.  

- Manage overall campaign activation process and ensure deadlines are met across internal teams, investment teams, creative agencies, and other partners to ensure on time launch

- Drive continuous performance efficiencies by managing the enterprise ad-tech stack, supporting technology, campaign tracking/analytics and go to market resourcing strategy

- Lead conversations across media, agency and tech teams on ways to work faster and smarter, including process to prevent errors, ensure consistency and create an efficient QA checklist

- Act as a subject matter expert on ad and supporting digital technologies; understanding the ever-evolving media landscape