About this Job

Covercraft Industries is currently hiring for a fulltime Digital Paid Media Manager SEM position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via WDHN Jobs.

Responsibilities

- The Digital Paid Media Manager is primarily responsible for creating and coordinating the execution of paid search advertising campaigns across 4 key Covercraft brands

- This position works directly with the platforms to ensure proper day-to-day execution, analysis, and optimization for Search Engine Marketing (SEM), retargeting, and Display advertising TB1 , but the position is expected to grow into other areas such as paid social marketing campaigns, or other paid media campaigns as Covercraft continues to grow in the future

- Functional areas of responsibility include but are not limited to: campaign setup, testing and optimizing campaigns, list management, smart segmentation, performance monitoring/pacing, budget optimization, and reporting/KPIs

- In addition, the Digital Paid Media Manager will help support the Amazon Ads efforts if/when needed

- The Digital Paid Media Manager must be data-driven, detail-oriented, and comfortable presenting to a wide range of stakeholders at all levels

- The Paid Search Manager will report to the Chief Marketing Officer and assist in analyzing and prioritizing all digital campaigns and initiatives, working closely with the VP of Merchandising, Pricing and Promotions

- Work closely with Marketing and Merchandising teams to manage and oversee execution and Search Engine Marketing Campaigns (SEM), Display, retargeting, and potentially paid Social Media marketing campaigns

Qualifications

• Proficient with data analysis in Excel, including Pivot Tables & basic statistics
• Strong Excel/spreadsheet capabilities
• Strategic thinker who is capable of efficiently finding important insights in large data sets
• Get-it-done mindset implementing effective plans for acting on opportunities
• Be a proactive self-starter and team player
• Detail-oriented, confident in analyzing and acting on large sets of marketing data
• Possess a desire to work for a fast-paced, results-based company
• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in developing, launching, and managing brand and performance-driven paid digital media campaigns
• 3+ years of hands-on experience managing SEM Google Ads pay-per-click accounts
• 2+ years of Google Analytics experience for advanced analysis