About this Job
OnePlus is currently hiring for a fulltime Paid Media Manager position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via BeBee.
Responsibilities
- Create marketing media plans, including spend mix, and provide media strategy and detailed forecasts and analysis
- Oversee ongoing channel management across the marketing mix, including search, display, paid social, sponsored content, influencer, affiliate, direct marketing, email, TV, video, radio, podcast, direct mail
- Develop and evaluate key performance metrics related to CAC, channel performance, and channel growth; provide senior leadership with summaries and analysis of campaigns, results and forecasts
- Establish marketing attribution capabilities, including media mix modeling and multi-touch attribution
- Own and manage execution/trafficking of digital campaigns, including but not limited to: development of Agency briefs that capture brand objectives and Digital goals and strategies, forecasting campaign activations to ensure measurable recommendations in partnership with digital channel owners and agencies, tracking of all assets to ensure measurement as needed as well as ongoing optimizations
- Manage media agency relationships
Qualifications
- 7+ years in digital marketing and advertising planning and executing campaigns
- Demonstrated experience in successfully managing million dollar + media spends/budgets
- Project management skills, process orientation, and ability to collaborate with multiple stakeholders to get results and navigate difficult conversations
- Analytical mindset demonstrated through comfort with data, and ability to drive actionable insights and quantify broader business impact of pilots
- Business acumen demonstrated by understanding of broader business strategy, translating business goals into digital marketing strategies and pilots
- Understanding of current digital media/marketing landscape, digital marketing tools and data strategies