About this Job

80Twenty is currently hiring for a fulltime Sr. Media Planner, Paid Search position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via LinkedIn.

Salary Range

$90000 - $90000

Responsibilities

- This person should be a talented negotiator who can build long-term partnerships with clients and vendors, as well as mentoring and overseeing more junior members of the team

- Overseeing the digital media buying and planning through all steps of the planning process

- Proactively working with client services on campaign set-up and optimization strategy

- Develop agency points of view on media opportunities for submission to the client

- Develop ongoing testing roadmaps for your channel(s) to continually improve performance

- Provide clear recommendations and requests to the clients when needed

- Ability to serve as primary client facing media campaign resource and subject matter expert

- Oversee the execution of custom strategies and monitoring performance of SEM, content syndication, programmatic display and paid social campaigns of B2B clients

- Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities

Qualifications

• 1+ years of experience in B2B media buying
• 5 years of experience in media planning or similar
• Hands on experience with paid search, content syndication, programmatic and ABM
• Ability to produce detailed media plans and proposals on a regular basis for clients based on briefs and meetings
• Client-facing experience and digital marketing experience are a must
• Telling stories through data analysis
• Technically adept with a pulse on trends and innovations within the digital space
• Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
• Strong quantitative skills, including analytical abilities and math proficiency