About this Job
NP Digital is currently hiring for a fulltime Paid Media Specialist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Jobilize.
Responsibilities
- As well as create and develop strategies and concepts
- The Paid Media Specialist will be responsible for leading paid media strategy, monitoring performance, and reporting to clients
- This person will also be expected to directly manage high-value client initiatives and provide strategies that lead to positive results
- Reporting to the Paid Media Manager, the Paid Media Specialist will be responsible for driving client success within their own book of business and for contributing to a team environment to drive client results and internal revenue for Search and Social Paid Media
- Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
- Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
- Coordinate with Creative and Client Services teams
- Develop creative testing roadmap and participate in creative briefing and performance readouts
- Provide clear creative direction to designers based on data and results
- Provide account changes and optimizations to the Account Manager and any other pertinent team members
- Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads
- Write and review copy for paid ad campaigns informed by NPA best practices
- Monitor daily advertising spend per channel to align with client's monthly budget pacing
- Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
- Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
- Build projections and forecasting calculations as it pertains to incremental client growth
- Manage the day-to-day team activities, project management and task prioritization, campaign best practices and tools adoption
Qualifications
- 2-3 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns
- Experience using Google Analytics and Google Tag Manager
- Experience setting up Facebook Ads include pixel tracking and configuration
- Knowledge of eComm/Retail/Shopping marketing tactics
- Experience leading and mentoring direct reports
- Strong Presentation Skills, Creative, Customer Focused & Action Oriented
- Critical Thinker, Relentless Learner, Winning Can Do Attitude
- Strong Attention to Detail
- Conversion Rate Optimization (CRO) experience
- Senior Paid Media Specialist (typically 2-3 years)
- Senior Paid Media Strategist (typically 4-5 years)
- Senior Paid Media Manager (typically 6-7 years)