About this Job
BioSpace is currently hiring for a fulltime Paid Media Manager position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via LinkedIn.
Responsibilities
- Implement quarterly plans and key media strategies to support Transformational Projects, adjusting weekly as potential donor response varies across top and bottom funnel tactics
- Co-manage day-to-day agency partners and proactively interface with account leadership to coordinate, communicate and optimize the impact of marketing activities
- Execute full funnel digital media plans for US BioLife Centers thereby generating new profiles that lead to new donors who ultimately impact key business KPIs including cost per liter, Ig content, and volume collected
- Support in management of paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs
- Interface with Field Marketing Reps, Brand, Corporate Communications, HR, Digital Experience Team, Promotions team and Agency partners to build digital media briefs, execute strategic campaign plans, and to identify and deliver new solutions in a collaborative fashion
- Own media support/retargeting for fall-off points across the donor journey, including conversion and retention, delivering media tactics to improve results
- Partner with agency and internal BioLife Teams to support personalization (both fee personalization and personalized communications), evolving media strategies to enable impact and deliver identified KPIs
- Partner with the Brand Team on campaign creative, to ensure the right assets are available in a timely manner to meet planned media requirements
- Manage cross-channel media buys, analyzing performance for real-time optimization
- Maintain the promotional review & approval system and implement enhancements and modifications as necessary to established workflows and system configurations, partnering with IT, Communications/Promotions, Regulatory Affairs
- Bannockburn, IL
Qualifications
- Bachelors Degree (BA or BS)
- 4 plus years work experience, with 3 years retail pharmaceutical or consumer experience required, including Marketing, Marketing Operations, and/or a related commercial function
- Experience with the promotional review & approval process
- Knowledge of digital marketing, channels, and platforms Project management experience
- System management or implementation experience
- Experience in problem solving, preferably technical issues
- Ability to influence others without authority
- Experience giving presentation and/or facilitating training sessions
- Intermedial excel skills used in reporting analytics and creating presentations
- Excellent communication and presentation skills